First Bank's Business Spotlight Videos Win Triangle Advertising Awards

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Feb 29, 2016, 12:23 ET

SOUTHERN PINES, N.C., Feb. 29, 2016 /PRNewswire/ -- First Bank, a subsidiary of First Bancorp (NASDAQ: FBNC), was recognized with three American Advertising Awards (ADDYs) this February for its series of business spotlight videos that feature farming clients in North Carolina.

The awards, presented by the Raleigh/Durham/Chapel Hill chapter of the American Advertising Federation (AAF), were as follows:

First Bank: Hagler Farms - GOLD ADDY® for "Single Spot"
First Bank: Farms Campaign (3 videos) - GOLD ADDY® for "Campaign"
First Bank: Pine Knot Farms - MOSAIC AWARD FOR DIVERSITY

Out of more than 300 entries, only two were given the Mosaic Award. All three of the farming videos were produced in partnership with the Raleigh-based creative agency Greenroom Communications. "These videos showcase some of the amazing stories we see across our bank every day," says Hunter Young, Senior Vice President of Marketing at First Bank. "It is an honor to serve as the financial partner for hardworking people like the Hagler, Hughes, and White families. They truly demonstrate what it means to be adaptive and modern in a challenging era for family businesses."

View the videos on First Bank's YouTube channel: www.youtube.com/localfirstbank.

The American Advertising Awards—one of the advertising industry's largest and most representative competition—attracts more than 40,000 entries each year. Conducted annually by the American Advertising Federation (AAF), the local ad club phase is the first of a three-tier, national competition. At the second tier, local GOLD ADDY® winners compete against winners from other clubs in one of 15 district competitions (results are due in late March) around North Carolina. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.

About First Bancorp

First Bancorp is a bank holding company headquartered in Southern Pines, North Carolina with total assets of approximately $3.4 billion. Its principal activity is the ownership and operation of First Bank, a state-chartered community bank that operates 88 branches, with 75 branches operating in North Carolina, six branches in South Carolina (Cheraw, Dillon, Florence, and Latta), and seven branches in Virginia (Abingdon, Blacksburg, Christiansburg, Fort Chiswell, Radford, Salem and Wytheville), where First Bank does business as First Bank of Virginia. First Bank also has loan production offices in Charlotte, Greensboro, Greenville, and Winston-Salem, North Carolina. First Bancorp's common stock is traded on the NASDAQ Global Select Market under the symbol "FBNC." First Bank Insurance Services, a subsidiary of First Bank, has locations in Sanford, Southern Pines, and Troy, North Carolina.

Please visit our website at www.LocalFirstBank.com.

About Greenroom Communications

Greenroom Communications LLC is a full-service video production and digital marketing company based in Raleigh, North Carolina. Their mission is to make brands less corporate and more human. Greenroom Communications was started by two former television journalists, Sharon Delaney McCloud and Kim Dean Holderness. McCloud, an Emmy-winning communication professional, has 18 years of media experience, most recently as a reporter for NBC 17. Holderness, a former reporter for WRAL-TV and Inside Edition, has 10 years of experience as a television journalist, and covered stories in Florida, New York and North Carolina. For more information, visit www.visitthegreenroom.com.

SOURCE First Bank