First Bank Launches New Website

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May 02, 2019, 10:24 ET

SOUTHERN PINES, N.C., May 2, 2019 /PRNewswire/ -- First Bank, the largest community bank based in North Carolina, launched an updated and redesigned website on May 1, 2019 at LocalFirstBank.com. This fresh and modern site boasts a clean design and layout that enhance the user's experience and accessibility. Additionally, animated elements, self-selection tools, and product highlights guide visitors right to the account, loan, or service they need to achieve their financial goals.

First Bank's new website features a streamlined design, improved SEO, and tools to help visitors find what they need faster.

"The new website is a better reflection of our brand as we continue to grow in and support the communities of the Carolinas," said Michael Mayer, president and CEO of First Bank. "We want to make sure anyone who visits us—whether its online, through our app, or in a branch—has access to the best products and services and the best possible level of service to achieve their dreams."

The new LocalFirstBank.com homepage quickly helps visitors locate the most pertinent information like closest branch, logging in to or enrolling in online banking, and the top product recommendations. For those who aren't certain about what they need, a short quiz makes recommendations based on their answers.

The site, designed in partnership with Rivers Agency of Chapel Hill, North Carolina, also features user-friendly navigation, highlights customer testimonials, and a streamlined mortgage application process.

"The site's engaging new design and clean aesthetic works to better organize the content and makes it easier for users to navigate with any device," said Lauren Rivers, founder and CEO of Rivers Agency. "We have also enhanced the site's search engine optimization to better promote the breadth of First Bank's products and services and increase traffic to the site."

For more information or to see the new site, visit: https://www.localfirstbank.com.

About First Bank

First Bank is the banking subsidiary of First Bancorp and is headquartered in Southern Pines, North Carolina, with total assets of approximately $6.1 billion. As a state-chartered community bank, First Bank operates 101 bank branches in North Carolina and South Carolina. Since 1935, First Bank has taken a tailored approach to banking, combining best-in-class financial solutions, helpful local expertise, and technology to manage a home or business. First Bancorp's common stock is traded on the NASDAQ Global Select Market under the symbol "FBNC." Visit our website at www.LocalFirstBank.com. Member FDIC, Equal Housing Lender.

SOURCE First Bank