First Allied Securities Names Marissa Fox-Foley Senior Managing Director Of Marketing
Veteran Independent Broker/Dealer Industry Marketing Executive to Lead Marketing and Brand Communications
SAN DIEGO, June 5, 2013 /PRNewswire/ -- First Allied Securities, Inc. (First Allied), a leading independent broker/dealer supporting fee and commission-based independent financial advisors located throughout the U.S., today announced that Marissa Fox-Foley has been named Senior Managing Director of Marketing, effective immediately. In this newly created role, she reports directly to Robert Holcomb, President of First Allied Wealth Management, and has oversight of all marketing and brand communications functions at the firm.
Ms. Fox-Foley brings more than 18 years of experience in marketing and brand strategy, and has a particular focus on providing advisor-level marketing strategies and resources to the independent advisory practices supported by First Allied.
Most recently, Ms. Fox-Foley served as Executive Vice President, Advisor Marketing at LPL Financial (NASDAQ: LPLA), where she worked for over four years. In that role, Ms. Fox-Foley led an award-winning team focused on developing and executing integrated marketing strategies for independent financial advisory practices, encompassing a broad spectrum of traditional and digital marketing communications. The work of Ms. Fox-Foley's team was widely recognized by major marketing and communications organizations for excellence in creativity and execution, including winning 2012 Digital Marketer of the Year by Bloomberg/Brand New Media.
Adam Antoniades, First Allied's President and CEO, said, "We are delighted to welcome Marissa Fox-Foley, a marketing leader who brings an unparalleled track record of success in building award-winning marketing platforms that support the growth of independent advisory practices. Marissa brings the best of both worlds to our company: a focus on personalized service for individual advisory practices, combined with a big picture view of how to most effectively build and align marketing strategy at the corporate level. The continued expansion of our firm and the advisor businesses we support underpins our 'First in Growth' message to the marketplace. Marissa will play an integral role in shaping and carrying this message forward."
Commenting on her new role, Ms. Fox-Foley said, "It is truly exciting to join a team of such talented professionals as they actively develop their role as a leader in the space that is well positioned to embark upon a new chapter of growth and expansion. I look forward to helping First Allied execute its unique vision."
Before joining LPL Financial, Ms. Fox-Foley was a Vice President at Wechsler Ross & Partners, a leading marketing agency that creates brand identity, digital media marketing communications and promotional campaigns for investment management firms.
Ms. Fox-Foley is a frequent speaker and panelist on financial services marketing at numerous industry events. She holds a Bachelor of Arts from Harvard University, and an MBA from the Marshall School of Business at the University of Southern California.
About First Allied Securities
Based in San Diego, First Allied Securities is an independent broker/dealer that serves as the firm of choice for independent financial advisors seeking to grow their businesses. First Allied's exclusive business development platform has been expertly constructed to provide entrepreneurial advisors with the industry's most comprehensive platform for growth. Dedicated to providing independent financial advisors with a competitive edge, First Allied empowers advisors to successfully compete and win the battle for high-net-worth and ultra-affluent clients. For more information, please visit http://www.firstallied.com/.
Media Contact: |
Maureen Kilkenny |
SVP, Corporate Communications |
|
619-702-9607/[email protected] |
SOURCE First Allied Securities, Inc.
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