Firmable launches MCP, giving sales teams a direct line from any AI tool to verified company and contact data

New Firmable MCP brings GTM data, CRM context, and buyer intent into Claude, ChatGPT, Cursor, and more.

SAN FRANCISCO and MELBOURNE, Australia, July 28, 2026 /PRNewswire/ -- Firmable, the AI-native B2B sales platform, launched its Model Context Protocol (MCP) server, giving revenue teams the ability to run go-to-market activity directly from the AI tools they already use. The Firmable MCP is available now through Firmable Connect, a new hub at https://connect.firmable.ai that brings together MCP, webhooks, native CRM integrations, and API access in one place.

Sales teams have spent the past two years bolting AI onto old workflows and legacy data platforms. Reps switch between five tabs to build a single account list. Agents hallucinate company details because they're working from stale, unverified data. CRMs fill up with duplicate records nobody trusts. The AI tools got smarter. The connection to the data underneath them didn't keep up.

That gap is exactly what Firmable was built to close. "Every competitor in this space talks AI now," said Karthik Venkatasubramanian, co-founder and Chief Product & Technology Officer at Firmable. "Most of them mean an AI layer sitting on top of a legacy database. Firmable is AI-native from the ground up, continuously sourcing, assembling, and refreshing accurate data and buying signals, not retrofitting an old system to sound like a new one."

Firmable's Lead GTM Engineer Asher Chua will introduce the MCP connector and illustrate its use in a live and recorded webinar on August 12. Register here: https://zoom.us/webinar/register/4817852096930/WN_asz65zH-RXeB85Crg1mlqg

Kieran Krohn is Head of Growth at ScaleStation, a Firmable and HubSpot partner specializing in GTM strategy and processes. "We're big fans of Firmable and have been impressed with the quality of their data, which is why we recommend them to our customers," he said. "As we move deeper into a world of AI, we find it more and more useful to be able to leverage Claude as the operating layer that connects into our different systems. Having access to Firmable's data via MCP makes a huge difference in being able to pull that data and manipulate it with intelligence."

One connection, five unique processes beneath

The Firmable MCP gives almost any AI tool – Claude, Claude Code, ChatGPT, Codex, or Cursor – direct access to the Firmable B2B data stack. What makes it different comes down to five layers working together, continuously, before a rep ever types a prompt:

• AI-native sourcing. Firmable's proprietary AI pulls from hundreds of datasets to build its own map of the market, rather than reselling the same licensed feeds most other vendors use. That means more company profiles, deeper decision-maker detail, and stronger mobile and email coverage. Teams switching from Apollo or ZoomInfo consistently uncover meaningful net-new contacts on day one, and in head-to-head testing, Firmable delivers significantly higher verified mobile coverage than these legacy vendors in the same market.
• Structure at scale. AI agents map, resolve, and clean every record automatically, stripping out bots, inactive accounts, and stale profiles before anything reaches a user. Inefficient manual list curation is not required.
• Refreshed and verified. Database segments refresh continuously, and every record is cross-checked against live signals, so sellers aren't calling a number that was disconnected two months ago or emailing someone who changed jobs in the spring.
• Insights at speed. AI agents scan constantly for what matters: role changes, hiring surges, funding rounds, and surface it as an assigned CRM action, not as a chart buried in a dashboard.
• Delivered for action. All of this reaches reps wherever they already work, in the Firmable app, through the new MCP connector in Claude and ChatGPT, via two-way CRM sync, or through webhooks and API access for custom workflows.

A rep can now ask their AI assistant to build a list of mid-market SaaS companies in San Francisco and map the buying committee at each one, and get verified, ready-to-action results in one step instead of ten.

Built-in guardrails, not just built-in AI

Firmable's MCP marketplace, part of Firmable Connect, already contains an industry-leading set of 540 pre-built skills and prompts.

Some, like CRM Push Prep, add a layer that most AI tools skip. Before any list is written to Salesforce, HubSpot, or Microsoft Dynamics 365, CRM Push Prep previews exactly what will be created and what will be updated; flags duplicates; shows the cost and waits for the rep to confirm the list by name. No AI tool gets to write to a CRM unsupervised.

Other popular skills include Account Brief, which pulls firmographics, tech footprint, and ICP fit into one structured answer, and Buying Committee Mapper, which grounds its recommendations in real, verified Firmable contacts weighted by what the rep is selling.

Firmable Connect: one platform, four ways in

Firmable Connect is the new home for this capability. Alongside the MCP, the platform offers webhooks that push job and role changes, funding rounds, and intent spikes straight into Slack or any workflow tool; native two-way sync for HubSpot, Salesforce, Pipedrive, and Microsoft Dynamics 365; and direct API access for teams building on Firmable data. Setup takes seconds: install the MCP, authenticate with OAuth, and run a first GTM skill in under two minutes.

"We didn't want to be another data vendor with an API bolted on," said Leigh Jasper, co-founder and co-CEO of Firmable. "Other tools hand you a database and wish you luck, but Firmable is your AI sales teammate. We wanted to meet revenue teams inside the tools they've already adopted for AI, and to make sure what shows up there is data they trust enough to act on immediately, with the context they need. Smarter data, sharper timing, that's the whole bet behind Firmable Connect."

The launch lands as Firmable accelerates its expansion into the US and Canada, building on its established base across Australia, New Zealand, and wider APAC. The MCP is available today, with a free trial for new users.

Firmable MCP is available now at https://connect.firmable.ai/mcp, where the full skill and prompt marketplace can be browsed, and downloaded into your AI tool. Teams can start a free trial at https://app.firmable.com/sign-up.

About Firmable

Firmable is an AI-native B2B sales platform, your AI sales teammate, that helps revenue teams find, understand, and connect with the right buyers at the right time. Combining verified company and contact data with CRM context, buyer intent, and agentic AI, Firmable powers go-to-market teams across the US and Canada, Australia, New Zealand, and Southeast Asia. www.firmable.ai

SOURCE Firmable