Firebirds Wood Fired Grill Sets Three Day Goal of $75k to Fight Childhood Cancer…One Cup Of Lemonade at a Time

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Jun 09, 2015, 08:30 ET

CHARLOTTE, N.C., June 9, 2015 /PRNewswire/ -- Firebirds Wood Fired Grill raised over $50,000 to fight childhood cancer in 2014. The company is on a bigger mission this year. From June 12 - 14, Firebirds will participate for the second consecutive year in Alex's Lemonade Days, Alex's Lemonade Stand Foundation's (ALSF) annual fundraiser that encourages communities to host lemonade stands in an effort to raise funds for childhood cancer research. It hopes to raise $75,000 through this year's sales.

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Alex's Lemonade Stands will be set up at all 37 Firebirds locations Friday, June 12 – Sunday, June 14 from 11:30 a.m. until 9 p.m. Volunteers will sell fresh lemonade for $3 a cup; all proceeds will be donated to ALSF. The entire community is encouraged to participate and help Firebirds reach its fundraising goal.

"Through the help of supporters like Firebirds, our Foundation has funded more than 475 research projects at leading hospitals and institutions across North America. With each donation made, we are moving closer to achieving my daughter Alex's dream, a cure for all kids with cancer," said Liz Scott, ALSF's co-executive director and Alex's mother.

"We are honored to be a part of such an amazing fundraising effort, because of one courageous child. It is a truly humbling experience for our company," said Stephen Loftis, vice president of marketing for Firebirds. "We value our partnership with ALSF immensely and we encourage the community to come out, buy some lemonade and join in our fight to cure childhood cancer."

This year marks the 11th year since founder Alexandra "Alex" Scott (1996 - 2004) issued a challenge to volunteers to help raise $1 million for a childhood cancer cure – one cup of lemonade at a time. Firebirds regularly helps raise funds for ALSF by donating $1 per glass of lemonade sold year-round at its restaurants. Thanks to the help of guests, approximately $320,000 has been donated to ALSF to date.

Firebirds' participating partners include Gordon Foodservice, Reinhart Foodservice, Shamrock Foods, Dixie Produce, Ambrogi Foods, J.H. Honeycutt, Keany Produce, Liberty Fruit, Phoenix Produce, Senn Brothers Produce, Sirna and Sons Produce, American Beverage Marketers, McCartney Produce, Produce Alliance and Willie Itule Produce.

Help generate awareness of the cause by referencing #FirebirdsLemonade via social media. To learn more about Alex Scott's heroic story or to support ALSF visit http://www.firebirdsrestaurants.com/alex.

About Alex's Lemonade Stand Foundation (ALSF)

ALSF emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996 - 2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to help find a cure for all children with cancer. Since Alex's first stand, ALSF has evolved into a national fundraising movement, complete with thousands of supporters across the country. To date, ALSF, a registered 501(c)3 charity, has raised more than $100 million, funding over 475 pediatric cancer research projects. For more information on ALSF visit AlexsLemonade.org.

About Firebirds Wood Fired Grill

Charlotte, NC-based Firebirds Wood Fired Grill is a collection of 37 polished casual restaurants known for classic American, wood fired grilled entrees. Open for lunch and dinner, Firebirds features a large variety of bold selections prepared in-house, including hand-cut steaks, fresh seafood, chicken and ribs — all seared over local hickory, oak or pecan wood. Since 2000, loyal guests have enjoyed signature menu items at moderate prices, such as Firebirds' Slow Roasted Prime Rib, Chile Rubbed Delmonico, Wood Grilled Salmon and more. The award-winning FIREBAR® boasts private Firebirds label wines and specialty seasonal cocktails, including its signature Double Black Diamond Martini®. The combination of Firebirds' warm ambiance, personable service and delicious flavor provides the full spectrum dining experience guaranteed to Spark Something™.

For more information or to find a location near you, please visit firebirdsrestaurants.com, like us on Facebook and follow us on Twitter @FirebirdsGrill.

Media Contact:

Trey Newstedt

770-645 -4545

SOURCE Firebirds Wood Fired Grill