FiREapps Prepares to Meet 2017 Growth Goals, Hires New Director of Risk Advisory

SCOTTSDALE, Ariz., Nov. 3, 2016 /PRNewswire/ -- FiREapps, the leader in Currency Sensitive Analytics, is continuing its focus on growth with the addition of Garry Popofsky, FX advisory and banking expert.

As FiREapps' new Director, Risk Advisory, Popofsky brings over 17 years of FX Advisory and Relationship Management experience with large global financial institutions, most recently, as Head of FX Sales - US, at Lloyds Bank.

"As we continue to rapidly grow, we've seen an increasing need to provide even greater access to expertise and knowledge for our clients," said Andy Gage, FiREapps Vice President of Strategic Markets. "In a market where extreme volatility continues to be the norm, Garry will leverage his almost 2 decades of experience to act as a true resource for our growing international client base."

With continued emphasis on strategic growth in 2017, Popofsky's main focus will be to help further FiREapps' current and prospective relationships. In his role, Popofsky will support new client development, risk advisory and expand bank partnerships. Wolfgang Koester, FiREapps CEO, stated, "We are excited to have Garry join the FiREapps team. With his deep domain knowledge of understanding treasury best practices, he will be able to provide strategic FX advisory assistance to our clients and potential partners, as well as develop tailored FX hedging strategies to help clients maximize their corporate currency programs."

Popofsky holds a Bachelor's degree in Business Administration from Hofstra University.

About FiREapps

FiREapps is the leading provider of Currency Sensitive Analytics and FX exposure management technologies. Established in 2005, FiREapps developed the first solution to automate foreign exchange exposure management for multinational companies. Through a combination of software solutions and expert analysis, FiREapps helps companies to ensure they're accurately measuring and managing their FX exposures. Numerous Fortune 500 companies rely on FiREapps technology to help them reduce FX risk and increase efficiency every day.

FiREapps is headquartered in Scottsdale, Ariz, with offices in Portland, London and Frankfurt. For more information, visit www.fireapps.com.

CONTACT: Fitch Carrere, +1 480-443-7333 X164 [email protected]

SOURCE FiREapps

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http://www.fireapps.com