Fire, First Smartphone Designed By Amazon, Now Available At AT&T And Amazon

DALLAS and SEATTLE, July 25, 2014 /PRNewswire/ -- AT&T¹ and Amazon today announced the arrival of Fire, Amazon's first smartphone. Available exclusively on the nation's most reliable 4G LTE network², Fire is the only smartphone with new breakthrough technologies – Dynamic Perspective, Firefly (access to Amazon's vast digital ecosystem of over 33 million songs, apps, games, movies, TV shows, books, audiobooks and magazines) and features such as Mayday, Second Screen and X Ray.

Fire is available for purchase today at AT&T locations nationwide or online at www.att.com/firephone or www.amazon.com/firephone.  You can also take advantage of myAT&T³ online or via the device app⁴ to buy online, pick up in store, or schedule an appointment in AT&T retail stores.

"We can't wait for customers to experience Amazon Fire for themselves," said Ian Freed, vice president, Amazon Fire. "Fire offers an amazing value for customers with innovative features like Dynamic Perspective and Firefly, access to Amazon-exclusive content and services, including Mayday, ASAP and more –plus premium hardware with 32 GB of memory –twice the amount leading competitors offer, as well as free, unlimited photo storage in the Amazon Cloud and 12 months of Amazon Prime included."

"Fire pushes the boundaries of innovation, and is easy-to-use," said Jeff Bradley, senior vice president – Devices, AT&T. "Amazon has a vast content ecosystem that consumers know and love. AT&T has built a reputation of offering innovative devices with great pricing options – all on the nation's most reliable 4G LTE network. Together, we're thrilled to offer a device that will be as dynamic as its name."

The AT&T Next^sm program⁵ lets you purchase Fire with: 

• Zero money down
• No upgrade fee
• No activation fee
• No annual contract

Fire with 32GB is available for $27.09 a month with AT&T Next 18 or $199 with a two-year contract.⁶ The 64GB version is $31.25 a month with AT&T Next 18 or $299 with a two-year contract.⁶ 

For a limited time, Fire includes a full year of Amazon Prime and 1,000 Amazon Coins (a $10 value) to use on apps, games, and in-app purchases. If you're already a Prime member, your membership will be extended an additional 12 months.⁷ With Amazon Prime, customers enjoy two-day shipping on tens of millions of eligible items in the U.S., along with unlimited streaming of movies and TV episodes with Prime Instant Video; unlimited streaming and download on more than a million popular songs with no ads from Prime Music; and borrow one book a month for no additional charge with no waiting; and no due dates from Kindle Owners' Lending Library. Data charges apply. 

To upgrade your current device to Fire, you can use AT&T Mobile Transfer to move contacts, photos, videos and more.⁸ Download the free myAT&T app⁴ on your current device in the app store to check your upgrade eligibility or upgrade your device.

The Amazon Appstore offers the most popular apps and games, including Facebook, Twitter, Skype, Pinterest, Instagram, Pandora, Netflix, HBO Go, Yelp, Uber, WhatsApp, and Candy Crush, among others. Many apps and games have also been optimized for Fire's unique Dynamic Perspective, Firefly and enhanced carousel features, including USA TODAY, Zillow, iHeartRadio, StubHub, Craigslist, eBay, Fandango, Kik, Rubik's Cube, Trove, TV Guide and WhitePages, among others – plus Amazon Game Studios' Saber's Edge and To-Fu Fury, developed in partnership with HotGen Ltd and Hibernum Creations.

For a closer look at Fire, check out the Mobile Minute or read the launch blog post. For full device features, read the launch press release details here.

¹ AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

² Reliability based on 3^rd party data regarding nationwide carriers' 4G LTE. LTE is a trademark of ETSI. 4G LTE not available everywhere.

³ Subject to availability.

⁴ Compatible device and account registration required. Messaging and data charges may apply for download and usage.

⁵ Requires 20-month or 24-month 0% APR installment agreement and qualifying credit. Sales tax due at sale. Qualified wireless service plan (voice and data) required. If you cancel wireless service, remaining device balance is due. Select locations only. If financed smartphone returned/exchanged within 14 days, restocking fee up to $35 may apply. All terms subject to change. Other charges and restrictions apply. Visit here to learn more.

⁶ Requires 2 year agreement with qualifying. plans.  Early termination and other fees and restrictions apply. Pricing Req's at att.com/wireless.

⁷Amazon Fire: Firefly technology, Mayday Tech Support, and other functionalities may use data. Data rates apply. Prime Offer: Restrictions apply. See www.amazon.com/fireoffer for details.

⁸ Mobile Transfer: This application is available for certain compatible phones. Standard data charges may apply. Please note: Wi-Fi provides a fast, seamless connection at home, in the office, and in thousands of hotspots. Using Wi-Fi is convenient and helps you save on your mobile data usage. View the AT&T Mobile Transfer End User Licensing Agreement at att.com/transfereula.

About Amazon.com

Amazon (NASDAQ: AMZN) opened on the World Wide Web in July 1995. The company is guided by three principles: customer obsession rather than competitor focus, passion for invention, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide based on offering roaming in more countries than any other U.S. based carrier, and offering the most wireless phones that work in the most countries.  It also offers advanced TV service with the AT&T U-verse^® brand. The company's suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com/aboutus or follow our news on Twitter at @ATT, on Facebook at www.facebook.com/att and YouTube at www.youtube.com/att.

© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Logo - http://photos.prnewswire.com/prnh/20140408/CG99935LOGO

SOURCE AT&T Inc.