Finn Partners Tapped By Golden Krust Caribbean Bakery & Grill As PR Agency Of Record

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Mar 07, 2016, 09:00 ET

Finn Partners Logo (PRNewsFoto/Finn Partners)

NEW YORK, March 7, 2016 /PRNewswire/ -- Finn Partners, named "Best Midsize Agency" in 2015 by The Holmes Report and PR News, has been retained as public relations agency of record for Golden Krust Caribbean Bakery & Grill, the fastest growing Caribbean owned franchise in the United States. With over 120 stores in eight states, Golden Krust, the leader in casual, authentic Caribbean cuisine tapped the Agency to bolster the company's growth and expansion. This is the first time in the company's 27-year history that a PR firm has been retained to manage communications for the family-owned business.

Finn Partners will work in partnership with Golden Krust to elevate and extend its brand leadership, introduce new products across all sales channels, and leverage PR and social media to enhance consumer and brand awareness. The first phase of Finn Partners' year-long assignment is to assist in strengthening its franchisee relations, create buzz about the new products being launched and provide support for the company's expansion efforts as a result of new store openings.

"Golden Krust has enjoyed remarkable growth in the U.S. over the past few years and we believe Finn Partners has the experience and strategic media relations expertise to help us continue our successful expansion," says Lowell Hawthorne, president and CEO of Golden Krust Caribbean Bakery & Grill. "Our goal is to celebrate Caribbean cuisine and make it accessible to people in key major markets across the U.S. given our aggressive retail expansion."

"We are excited to begin this partnership with Golden Krust Caribbean Bakery & Grill," says Gail Moaney, managing partner, Finn Partners. "Uniquely for Finn Partners and differentiated from other PR firms, we will draw upon our combined Travel/Lifestyle group's deep expertise in the Caribbean and the agency's robust consumer work in food and beverage, to expand Golden Krust's audiences in the U.S."

The work will be driven from Finn Partners' New York office with support from their offices in the major markets throughout the U.S.

About Golden Krust Caribbean Bakery & Grill
Founded in 1989 as the vision of Jamaican immigrants Lowell Hawthorne and his 11 siblings and extended family, Golden Krust Caribbean Bakery & Grill is inspired by the recipes passed down from family patriarch and master baker Ephraim Hawthorne, known for his homemade baked goods that feature the finest ingredients, Caribbean spices and signature, flaky crust. Golden Krust now operates over 100 franchise restaurants in eight states, serving traditional Jamaican cuisine that has come to delight consumers of all backgrounds. Golden Krust's Jamaican patties are available in a range of flavors – spicy beef, chicken, vegetable and limited editions. They are also sold at a variety of retail stores and supermarkets across the United States.

About Finn Partners, Inc.
Finn Partners was launched in late 2011 to realize Peter Finn's vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong brand drivers. Finn Partners specializes in the full spectrum of public and corporate affairs services, including digital and social media. Practice areas include arts, consumer, CSR, education, health, technology and travel & lifestyle.

Since inception four years ago, Finn Partners has received six agency awards that are indicators of client and cultural leadership: "Best Midsize Agency" in 2015, "Best Agency to Work For" in 2013 and "Best New Agency" in 2012 from the Holmes Report and Midsize PR Firm of the Year in 2015 and Top Places to Work in PR in 2013 from PR News. Headquartered in New York City, the company has approximately 500 employees, with offices in Chicago, Detroit, Fort Lauderdale, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, San Francisco and Washington D.C., and offers international capabilities through its own global network and PROI Worldwide. Find us at www.finnpartners.com and follow us on Twitter @finnpartners.