Financial Media Exchange to Launch at FPA BE Boston 2015
First to Provide Content-As-A-Service for the Financial Services Industry
PLYMOUTH, Mass., Sept. 25, 2015 /PRNewswire/ -- Financial Media Exchange ("FMeX"), the world's largest content library built exclusively for the financial services industry, announced today that it will debut at the Financial Planning Association's Annual meeting to be held in Boston on September 26th – 28th.
FMeX was built by industry veterans with a single goal of helping financial advisors provide personalized content in order to enhance client relationships and increase sales. Pioneering Content-As-A-Service, FMeX provides access to an organized, searchable and customizable content library, curated as follows:
- Structured Content – searchable database of thousands of licensed articles, newsletters and videos created specifically for the financial services industry by seasoned financial writers. Structured content is organized in categories, including Retirement Planning, Estate Planning, Educational Planning, Tax Planning, Insurance, Investing, Videos, Newsletters and more.
- Unstructured Content – searchable database of content created by the world's top asset managers and broker-dealers. Unstructured content is organized by firm and includes fact sheets, commentaries, whitepapers, blogs, tweets, posts, videos and more. FMeX's curation software enables its editorial staff to find, aggregate and curate the most relevant and highest quality content available across the Internet and social media.
- Regulatory Content – searchable database of regulatory documents produced by top asset management firms. Regulatory content is organized by firm and includes prospectuses, summary prospectuses, annual reports, semi-annual reports, statements of additional information, proxies and more.
According to Ric McConkey, President & CEO of FMeX, "we have witnessed a growing need among financial advisors for content that is timely, relevant and personalized to individual clients. We offer a robust content library through a variety of digital touch points (web, email, mobile and social) to make access simple and convenient."
"Everyone is talking about the concept of content marketing," says Timothy D. Welsh, CFP®, President, CEO and founder of Nexus Strategy, LLC, a leading consulting firm to the wealth management industry. "But no one has the time to actually create great content that is not product specific. And the delivery vehicle is usually just email, which doesn't really create a great customer experience. FMeX has found a way to create a huge content library, built on great technology, so that a financial advisor can quickly send relevant content from their phone or tablet to where clients want – Facebook, Twitter, websites, blogs or daily newsletters. It's a great experience for the financial advisor and a better experience for the financial advisor's client."
In addition to the existing library of thousands of licensed articles, newsletters and videos, FMeX has assembled an Editorial Team that will actively solicit content requests from financial advisors so that the library is always full of timely content that advisors want and their clients need.
Our formula is really simple explained McConkey, "FMeX wants to help financial advisors ensure that their content is relevant, distributed effectively, on the right devices, at the right time and to the right client."
About Financial Media Exchange
FMeX is the world's largest content library built exclusively for the financial services industry. Our single mission is to help financial professionals provide personalized marketing content to their clients in order to enhance client relationships and increase sales.
FMeX was founded by experts in the financial services industry and is the first Content-As-A-Service company with headquarters in Plymouth, MA and regional offices in New Jersey and Kansas City. Individuals and organizations of all sizes benefit from our sophisticated content enablement platform that allows for aggregation, curation, and distribution of content from any mobile device, in addition to measuring content utilization, remaining compliant with industry regulations and elevating the customer experience. For more information, visit www.fmexc.com.
Photo - http://photos.prnewswire.com/prnh/20150924/270495
SOURCE Financial Media Exchange
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