Financial Gravity Rolls Out The Real Risk Meter™

AUSTIN, Texas, July 2, 2020 /PRNewswire/ -- Financial Gravity Companies Inc. (OTCQB: FGCO), in partnership with Applied Behavior Finance, Inc. (ABF), releases The Real Risk Meter^TM, a new SaaS based tool for advisors in the wealth management industry that challenges Riskalyze, Finametrica, and other risk analysis tools. www.realriskmeter.com

Dr. William Nelson, Co-Founder of ABF, acknowledged, "We know we're taking on an 800-pound gorilla in Riskalyze, but real-life experience has shown us that Bear markets are a reality of life and investing. In our view, pretending Bears don't exist is not the path to building real trust with clients."                                                                        

Nelson explained, "There have been five S&P 500 downdrafts just in the last 20 years that exceeded Riskalyze assumptions. On average, every four years, clients have been hit with a bad surprise, and I've no doubt that some of them bailed on their stock portfolio. We want the client to be part of the decision making process, to take psychological ownership of their portfolio from the beginning. We believe that this process is the foundation of trust."

Applied Behavior Finance, Inc. (ABF) helps financial advisors provide prudent advice grounded in realistic capital market assumptions and behavioral expectations. ABF currently offers two SaaS tools. https://appliedbehavioralfinanceinc.com

About Financial Gravity Companies, Inc.

Financial Gravity Companies is a parent company of financial services companies including brokerage, wealth management, estate planning, family office services, risk management, business and personal tax planning, business consulting, and financial advisor services. Financial Gravity's mission is to synergistically bring together companies that create symbiotic advantages to each other in order to bring a complete financial experience to our clients. www.financialgravity.com

Forward-Looking Statements

This press release contains "forward-looking statements" as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on current expectations and involve inherent risks and uncertainties, including factors that could delay, divert or change any of them, and could cause actual outcomes and results to differ materially from the current expectations. No forward-looking statement can be guaranteed. Forward-looking statements in this press release should be evaluated together with the many uncertainties that affect Financial Gravity's business, and Financial Gravity undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

SOURCE Financial Gravity Companies, Inc.

Related Links

http://financialgravity.com