Financial Advisor Webinar: Making Sense of SEC Custody Rule 206(4)-2

Experts explain the rule changes and the effects on compliance and reporting

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Mar 22, 2010, 09:00 ET

BOSTON, March 22 /PRNewswire/ -- ByAllAccounts, Inc., the leader in financial account aggregation for professional use, today announced a webinar to help financial advisors make sense of the Securities and Exchange Commission's (SEC) revision to rule 206(4)-2, known as the "custody rule." The SEC recently revised the rules because, in the words of Chairwoman Mary Shapiro, "The Madoff Ponzi scheme and other frauds that have caused investors to question whether their assets are safe when they entrust them to an investment adviser."

What: Webinar: Amendments to the SEC Custody Rule – What Do They Mean for You? The webinar will summarize the amended custody rule and how it impacts advisory firms and advisors. The session will not only guide participants through what constitutes custody, but will also introduce a new service for advisors who want to avoid taking possession of client login credentials without giving up critical visibility into clients' complete financial pictures.

Who: Justin Kam, director at National Compliance Services, Inc., will be the featured presenter. National Compliance Services is a leader in the compliance and regulatory services industry. Justin will be joined by Karla Paxton, technical relationship manager at ByAllAccounts.

Where: Register here: https://www2.gotomeeting.com/register/619840354

When: Live webinar takes place on March 30, 2010 at 2PM eastern. The webinar will last 30-45 minutes followed by a 15-minute question and answer session.

About ByAllAccounts, Inc.

ByAllAccounts has been gathering and delivering professional use, reconciliation-ready data to investment management and advisory firms since 1999. Our innovative and patented technology provides unparalleled access to reliable, accurate financial account data from thousands of custodians and enable efficient and timely account reconciliation, performance analysis and consolidated reporting. We help our customers build stronger, more profitable relationships by providing timely, personalized levels of service and better advice based on a more complete understanding of their clients' assets. For more information about ByAllAccounts, Inc. solutions, please call 781.376.0801, email [email protected] or visit www.byallaccounts.com.