Filet Mignons Top List of Most Shoplifted Items

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Dec 09, 2011, 02:05 ET

OMAHA, Neb., Dec. 9, 2011 /PRNewswire/ -- "Hot" off the grill took on a whole new meaning this week as choice cuts of meat like filet mignons topped AdWeek's list of the most shoplifted items in America. For those who love filets, but prefer them to be "hot" in terms of temperature only, Omaha Steaks offers a complete line of premium steaks and cuts of beef, perfect for "guilt-free" enjoyment and great for holiday gift giving. No shoplifting is required and the steaks are conveniently delivered direct to the customer's door.

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Food gifts that provide an elegant experience and the opportunity to be shared with others are topping the list of hottest gifts for the 2011 holiday season. Omaha Steaks, named the largest direct gourmet food company in America by Multichannel Merchant, is at the forefront of this food gifting trend, which food industry experts say is energizing the nearly $20 billion specialty food gift market and positioning it for a larger share of the more than $120 billion that Americans spend annually on gifts.

According to Packaged Facts, a division of MarketResearch.com, the trend in consumer food gifts is being driven by many factors including the desire of consumers to simplify their gift decisions, while giving gifts that are luxurious, unique, personal, indulgent, fun to share and sure to please.

Omaha Steaks, a nearly 100-year old, family-owned company based in Omaha, Nebraska, has been offering gift packages of steaks and assorted gourmet foods for five generations. The variety in gift packages available, the direct delivery to the gift recipient and ease of shopping by phone, online or in Omaha Steaks stores make the company popular with holiday shoppers nationwide.

In response to consumer demand for gourmet food experiences that can be shared with family and friends, Omaha Steaks is offering a special package for the 2011 holiday season called the Ideal Gift Assortment. This package includes filet mignons, top sirloins, pork chops, Omaha Steaks burgers, stuffed baked potatoes and a chocolate cake for $59.99. To sweeten the deal for consumers, a free cutlery set and cutting board also are included with every order.

About Omaha Steaks

Omaha Steaks, founded in 1917, is an Omaha, Nebraska-based, fifth-generation, family-owned company that markets and distributes a wide variety of the finest quality USDA-approved, grain fed beef and gourmet foods. Today, Omaha Steaks is recognized as the nation's largest direct response marketer of premium beef, available to customers by calling 1-800-228-9055, online at www.OmahaSteaks.com or at retail stores nationwide.

SOURCE Omaha Steaks