FIJI® Water Makes a Splash at Mercedes-Benz Fashion Week

LOS ANGELES, Feb. 9, 2011 /PRNewswire/ -- FIJI® Water, the country's leading premium imported bottled water, today announced its return to Mercedes-Benz Fashion Week.  Its collection this season focuses on "H(2)Originality" – in daring design with Christian Siriano and chic critique with The Bumbys.  FIJI fans and fashionistas don't even need to be in New York to take a sip of the style – as FIJI brings a taste of the runway online.

Christian Siriano Goes Cyber

In addition to keeping all the well-heeled attendees hydrated and happy at shows all over New York, cyber attendees can experience the debut of Christian Siriano's new line – online  -- live at www.fijiwater.com/christiansiriano.

"Thanks to FIJI Water  everyone can have a front row seat at my show on their very own laptops," said Christian Siriano.  "I love drama and fantasy, so we decided to make someone's dream come true and give away a dress right from the collection."  Mr. Siriano's show will take place – live and online - on Thursday, February 10th, 2011 at 7:00 p.m. EST.

"FIJI Water is thrilled to be partnering with Christian Siriano again this season," said John Cochran, President and COO, FIJI Water Company.  "Just like FIJI Water's square bottle, Christian has become an icon in his own right and we are honored to be in such good company."

The Bumbys "Unscrewed"

As the week heats up, FIJI Water is bringing famed performance artists, "The Bumbys" to Mercedes-Benz Fashion Week on Friday, February 11th from 7-10 p.m.   Jill and Gill Bumby will be stationed in the main lobby and offering their original "Fair and Honest Appraisal of Your Appearance."  A little bit salty and a lot sweet, The Bumbys avante garde take on appearance will be the talk of the event.

Recycling – Always in Style

FIJI Water knows that trends change from season to season, but there is one thing every designer agrees on, recycling is always in fashion.  That is why the company provides recycle bins throughout the venue.  After enjoying a refreshing bottle of water, be sure to place it in one of the blue recycling containers that will be available throughout the complex at Lincoln Center.

FIJI Water has long been a stylish and replenishing must-have for models, designers, and attendees at New York's most anticipated fashion shows and events.  

ABOUT FIJI WATER

FIJI® Water, a natural artesian water bottled at the source in Viti Levu (Fiji islands), is known for its soft mouthfeel and iconic square bottle loved by discerning consumers, well-known celebrities, and quality-conscious chefs. FIJI Water is committed to reducing its environmental impact and preserving the planet for future generations. Through our membership in 1% for the Planet and partnership with Conservation International, FIJI Water supports environmental efforts around the world and in our backyard; our FIJI Water Foundation is dedicated to providing access to clean water, health care, and education for the people of Fiji.  To learn more, please visit www.fijiwater.com.

SOURCE FIJI Water

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