Fifth Third Bank Ranks Number One in Foreign Exchange Customer Service

CINCINNATI, March 4, 2011 /PRNewswire/ -- Fifth Third Bank (Nasdaq: FITB) was recently named number one in customer service in both North and Latin America by Euromoney Market Data's 2010 Foreign Exchange Survey.

More than 1,200 respondents from large and international corporations voted in North America, ranking Fifth Third Bank in a tie with Morgan Stanley for first place in customer service. When the respondent pool was broadened to service in both North and Latin American countries, Fifth Third Bank ranked Number One outright, with more than 1,800 respondents voting.

"Fifth Third Bank's Foreign Exchange team is committed to providing superior customer service and I'm proud to see that our customers feel the group is meeting and exceeding expectations. These results drive home the Bank's philosophy of creating a positive customer experience," said Bob Tull, vice president and Managing Director of Foreign Exchange and Commodities Risk Management for Fifth Third Bank. "We are not only competing with large money-center banks, but global companies as well. Fifth Third is showing FX users that strong, superregional banks can effectively compete and win."

The Euromoney Foreign Exchange survey is one of the most comprehensive quantitative and qualitative annual studies available on Foreign Exchange in the world. Euromoney Market Data – a data provider – received 11,715 responses from institutions throughout the world for the survey.

The past several years has seen an increase in activity in Foreign Exchange for Fifth Third Bank. The Bank recently expanded its Capital Markets reach by opening desks in Charlotte, N.C. and Denver, Colo. For more information about Fifth Third Bank's Foreign Exchange solutions, visit 53.com/commercialbank.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $111 billion in assets and operates 15 affiliates with 1,312 full-service Banking Centers, including 102 Bank Mart® locations open seven days a week inside select grocery stores and 2,450 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 49% interest in Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of December 31, 2010, had $266 billion in assets under care, of which it managed $25 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB." Member FDIC.

SOURCE Fifth Third Bank

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