Field Agent Unveils Back-to-School Resource Center

Resources to prepare for BTS shoppers. All in one place.

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Jul 11, 2016, 08:00 ET

FAYETTEVILLE, Ark., July 11, 2016 /PRNewswire/ -- Field Agent, the pioneer in mobile audits and research, this week unveiled a collection of resources aimed at equipping brands and retailers for the approaching back-to-school season. Dubbed "The Back-to-School Locker," this online resource center offers a wealth of back-to-school information all in a single location.

Retailers and CPG companies are already busily preparing for the upcoming back-to-school and back-to-college season. To win BTS shoppers, many of these companies will be in search of information and insights offering a clear view of customers' needs, habits, and expectations.

The BTS Locker simplifies this search by assembling a variety of resources on BTS shopping and retail execution—all in one place. This information center showcases original research based on surveys with over 1,500 moms of K-12 students and over 500 college students.

"Back-to-school is a critical event for many retailers and brands," said Rick West, co-founder and CEO of Field Agent. "BTS is also a busy time for us, when we partner with companies to develop and refine their retail strategy and execution. We know that our new Back-to-School Locker will be the go-to place for companies as they prepare for BTS shoppers, and further demonstrate our commitment to helping companies succeed during this important retail season."

Field Agent's third annual back-to-school report headlines The BTS Locker. Over 500 moms of K-12 students were asked about their retailer preferences, shopping behavior, purchase influences, and BTS frustrations. This survey culminated in the 2016 Back-to-School Report, which can now be downloaded from the online resource center.

Also included in the full 2016 BTS Report is a bonus section specifically focused on students headed back to college. Field Agent's survey of 500 college students ages 18-24 provides fresh insight into student's preferred retailers for school supplies, attire, fast food, alcohol, and even bedding materials as well as additional insights into BTC shoppers.

Back-to-school, however, isn't only about pencils and notebooks. The BTS Locker also offers original research on the "student body," providing insights on BTS attire, makeup, and hygiene purchases.

The BTS Locker also shares a seven-question "study guide" to help companies make the grade with BTS shoppers. Including information on out-of-stocks, display compliance, price checks, and in-store marketing, this guide presents solutions to costly retail oversights that commonly hinder companies during the BTS season.

Companies can instantly monitor in-store conditions during the BTS season on Field Agent's newly redesigned reporting dashboard. Both navigation and system improvements create a faster, more intuitive experience. In addition, downloading and sharing results with colleagues has been streamlined. Users also now have the ability to hone in on a single store to view all photos from that location, thus giving them a complete, real-time look at individual sites.

About Field Agent: Headquartered in Fayetteville, Arkansas, Field Agent leverages its network of nearly 850,000 global app users to connect businesses with quality information around the world. Visit our blog for more information on location-based mobile research and audits.

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Cory Nelson
Field Agent^®(479) 755-4499
[email protected]

SOURCE Field Agent