FIAT North America Returns as Presenting Sponsor of the 2011 Concorso Italiano®

AUBURN HILLS, Mich., Aug. 18, 2011 /PRNewswire/ --

• Concorso Italiano is the largest Italian car and lifestyle show outside of Italy
• FIAT vehicle display will include both the 2012 Fiat 500 hatchback and 500 Cabrio
• FIAT Cafe will serve complimentary espresso, cappuccino and gelato

FIAT North America is proud to return to the preeminent Italian lifestyle gathering in the world, Concorso Italiano®. The annual event focuses on everything great from Italy including cars, fashion, food and wine in an elegant setting on the greens at the Laguna Seca Golf Ranch.

"Concorso Italiano is a unique event that brings together an amazing collection of vehicles and enthusiasts who are truly passionate about Italian design and heritage," said Laura Soave, Head of FIAT Brand North America. "The new Fiat 500 and 500 Cabrio pay homage to this rich heritage and project it forward by delivering Italian-by-design function, value and efficiency, intelligently tailored for the North American market."

As the presenting sponsor of this year's event, FIAT North America will have several vehicles on display including:

• A 2012 Fiat 500 hatchback and 500 Cabrio
• A vintage 1962 Cinquecento
• A Mopar® accessorized version of the Fiat 500

Patrons to the event are invited to enjoy the 'FIAT Cafe" where Fiat fans can enjoy complimentary gelato, espresso and cappuccino, served by baristas. 

A representative from FIAT North America will also have the honor of presenting the "Best in Show" award.

About the 2012 Fiat 500

With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

The 2012 Fiat 500 offers a multitude of safety features, fuel efficiency, world-class quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, state-of-the-art TomTom® Navigation with BLUE&ME™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a unique driving and ownership experience. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.

Every 2012 Fiat 500 includes FIAT FORWARD CARE™ – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.

The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.

SOURCE Chrysler Group LLC

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