FETV Names Maria Kennedy Senior Vice President of National Direct Response Sales

SOUTH BEND, Ind., March 9, 2020 /PRNewswire/ -- FETV (Family Entertainment Television) announced today Maria Kennedy has been named Senior Vice President of National Direct Response Sales. Kennedy will be based in New York and report to Karen Bressner, Executive Vice President of National Sales.

Kennedy brings nearly three decades of experience and leadership to the FETV Direct Response team. During her long and successful career, Kennedy was responsible for running a DR ad sales team that included 13 U.S. cable networks, VOD/TVE platforms, and Branded Content across various Discovery properties. Kennedy is a Direct Response Hall of Fame inductee and has also received the Lifetime Achievement Award from the Electronic Retailing Association.

"The incredible opportunity to work with my long-time colleague, Karen Bressner, as well as the FETV staff has me both excited and energized," said Kennedy. "I am looking forward to building the DR business here at FETV and working with valued partners in an industry I love!"

"We couldn't be more excited to add Maria to our growing sales team," said President and CEO Drew Sumrall. "Her expertise, experience, and extensive relationships in the Direct Response space will make an immediate impact on our revenue growth."

About FETV

FETV (Family Entertainment Television) is available nationwide to over 60 million households through DirecTV (channel 323), Dish Network (channel 82), Verizon FiOS (channel 245), AT&T U-verse (channel 578), Comcast (select markets), Spectrum, and dozens of other cable systems. FETV is dedicated to providing American households with ... Real. Family. Entertainment.™

Contact: Angela Grabowski, (574) 291-8200, [email protected]

SOURCE FETV