Ferrari, Beijing Automotive and BAIC Eternaland Sign a Memorandum of Understanding for a Ferrari Theme Park in Mainland China

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Mar 17, 2016, 11:47 ET

Ferrari is among the world's leading luxury brands focused on the design, engineering, production and sale of the world's most recognizable luxury performance sports cars. Ferrari brand symbolizes, exclusivity, innovation, state-of-the-art sporting performance and Italian design. Its history and the image enjoyed by its cars are closely associated with its Formula 1 racing team, Scuderia Ferrari, the most successful team in Formula 1 history.

MARANELLO, Italy, March 17, 2016 /PRNewswire/ --

Ferrari S.p.A., a wholly-owned Italian subsidiary of Ferrari N.V. (NYSE/MTA: RACE) ("Ferrari"), Beijing Automotive Group Co., Ltd. ("Beijing Automotive") and BAIC Eternaland Property Co., Ltd. ("BAIC Eternaland") have signed today a non-binding memorandum of understanding ("MoU") for the licensing of the design, construction and operation of a new Ferrari theme park to be located in one of the primary cities in Mainland China.

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SOURCE Ferrari NV