Feed Your Fancy With New HERSHEY'S Caramels

HERSHEY, Pa., April 21, 2015 /PRNewswire/ -- The hunt for the perfect chocolate covered caramel is over. The Hershey Company (NYSE: HSY) today announced the launch of new Hershey's Caramels, the perfect marriage of delicious Hershey's chocolate with smooth, creamy caramel that makes every day feel a little fancy.

Hershey's Caramels are made with a unique process that delivers a luscious experience in each and every bite. Made with sea salt, molasses and fresh dairy butter, each bite of caramel provides a silky, smooth texture and flavor. The caramel pieces are enrobed with just the right amount of rich milk or dark chocolate to ensure the perfect balance of chocolate and caramel in each piece. Cocoa is added to the milk chocolate variety to provide a rich, deep chocolate flavor that complements the sweetness of the caramel. Each piece of Hershey's Caramels is then touch decorated for a gourmet, hand-crafted appearance. 

"Each bite of Hershey's Caramels provides an elevated experience through the blend of luscious, creamy caramel and delicious Hershey's chocolate that consumers know and love," said Michael Rabinovitz, brand manager, Hershey's Caramels. "Our fans will enjoy a decadent chocolate experience at an everyday affordable price."

Every day is a little more special when you add a dash of fancy – little things like spritzing on your favorite perfume, dancing unabashedly to music and treating yourself to your favorite dessert. New Hershey's Caramels provides that luscious experience you need to make each day a little fancier.

Individually wrapped in milk chocolate or dark chocolate varieties, Hershey's Caramels are now available in a 7.2 ounce stand up pouch at mass, grocery, drug and specialty retailers nationwide (suggested retail price of $4.19). Hershey's Caramels in milk chocolate are also available in a 1.1 ounce bar (of $1.29). For more information about Hershey's Caramels, visit www.hersheys.com/caramels.

About The Hershey Company
The Hershey Company (NYSE: HSY), headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 13,000 employees around the world who work every day to deliver delicious, quality products. The company, which has more than 80 brands worldwide that drive over $7.1 billion in annual revenues, includes such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher and Ice Breakers. Hershey is focused on growing its presence in key international markets while continuing to build its competitive advantage in North America. Additionally, Hershey is poised to expand its portfolio into categories beyond confectionery, finding new ways to bring goodness to people everywhere. 

At Hershey, goodness has always been about more than delicious products. For 120 years, Hershey has been committed to good business by operating fairly, ethically and sustainably to make a positive impact on society.  This means contributing to a better life for its employees, consumers, communities, and, ultimately, creating a bright future for children in need.  This commitment is exemplified by Milton Hershey School, established in 1909 by the company's founder and administered by Hershey Trust Company. The children who attend the school receive education, housing, and medical care — thriving as direct beneficiaries of The Hershey Company's success.

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SOURCE The Hershey Company

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