Feed the Children and PepsiCo Unite to Fight Childhood Hunger in Buffalo, N.Y.

Nonprofits and Corporations Band Together to Help 800 Families

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Aug 06, 2014, 11:00 ET

BUFFALO, N.Y., Aug. 6, 2014 /PRNewswire/ -- Longtime partners Feed the Children and PepsiCo, along with other corporate partners, today helped out Buffalo families in need providing them with food, essentials and Avon products. Eight hundred families visited West Buffalo Charter School (113 Lafayette Ave.) and took home boxes containing food and basic essentials that filled two tractor-trailers.

Together, Feed the Children, PepsiCo, Tops Markets, Buffalo Dream Center and Avon provided enough supplemental food and essentials to help support a family of four for up to a week:

25 pounds of food
10 pounds of essentials
A box of AVON products
Frito-Lay variety packs of snacks
Quaker and Rice-A-Roni products
Pepsi brand beverages
Fresh produce and shelf-stable foods donated by Tops Markets

The event was one of many Feed the Children has planned across the country, so that instead of worrying about having enough to eat, thousands of kids can just be kids this summer.

Hunger's roots go deep, and it hurts kids every day - in every state in the U.S. In fact, one in seven New York households faces hunger. Buffalo Dream Center pre-identified the families receiving donations.

"We believe in a world where no child goes to bed hungry-- a world in which kids can be kids and grow up wide-eyed, curious, playful, eager to learn, strong, joyful, and full of dreams," said Kevin Hagan, Feed the Children president and CEO. "PepsiCo, its employees, and our friends at Tops Markets are not just providing food and essentials today."

Feed the Children has a new brand! Find more information on Feed the Children at www.feedthechildren.org, www.facebook.com/feedthechildren, and on Twitter at @feedthechildren.

About Feed the Children

Feed the Children believes that they should create a world where no child goes to bed hungry. Just as important, they believe they can. Since 1979, Feed the Children has grown into one of the largest U.S. based charities. They are accredited by GuideStar Exchange and the BBB Wise giving Alliance and have a 4-star rating from Charity Navigator. By banding together to defeat hunger, Feed the Children distributed over $344 million in food, essentials, educational supplies, and medicine to over 10 million individuals in the United States and 18 other countries in fiscal year 2013. Visit www.feedthechildren.org for more information.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay North America