FedScoop Chooses Boscobel to Promote New Telework Disruptive Study

SILVER SPRING, Md., Aug. 17 /PRNewswire/ -- Boscobel Marketing Communications, Inc. announced today that it was recently selected by FedScoop, a full-service government media and events marketing company, as the public relations partner for its recent disruptive study on the topic of telework. The survey, underwritten by Intel and Cisco, examined federal and private sector employees' experiences with telework.

After being hired, Boscobel immediately formulated a media strategy to get the survey results in front of key audiences by arranging briefings with editors, reporters and news anchors, while promoting the study to local business, trade and industry outlets. As a result, Boscobel delivered more than 200 press hits – more than 63 million in circulation – in just 10 business days.

"We knew that telework was a critical issue for our readers and after surveying top executives from the government IT community, we had important information to share with them," said Goldy Kamali, CEO of FedScoop. "We chose Boscobel as our PR partner because they know the issue, they know the industry and they know how to get coverage fast."

Nigel Ballard, director of federal marketing for Intel and a FedScoop board of advisors member, was also pleased with the successful media outreach. "On a very good day I'd have hoped for 80 hits, but more than 200 is hitting it out of the ballpark," Ballard said.

"We were thrilled to work with the FedScoop team on announcing their recent disruptive study, and couldn't be prouder of the results," said Joyce Bosc, president and chief executive officer of Boscobel.

About Boscobel Marketing Communications, Inc.

Now in its 32nd year, Boscobel Marketing Communications, Inc. is the Washington, D.C.-area's longest-standing branding and public relations firm. The company specializes in Fortune 500 systems integrators, government services providers and government agencies. In addition to full service PR capabilities, Boscobel draws upon multiple specialized practices to support client needs, such as the only Merger and Acquisition program in the D.C.-area supporting the federal contracting community. Boscobel also launched the industry's first pre-RFP program in 2002 to help integrators capture major contract opportunities. Founded by Joyce Bosc, the company is best known for its landmark work in branding and launching America Online. More information on Boscobel can be found at www.boscobel.com

About FedScoop

FedScoop is a full-service government media and marketing company, specializing in government IT news, new media advertising and turn-key strategic networking events. FedScoop.com is the Government IT community's most comprehensive, one-stop news source reaching notable influencers and voices in the community. FedScoop.com is the only independent aggregator of the most trusted and popular websites that Government IT executives visit daily, to stay abreast of trends, best practices, business opportunities and news.

SOURCE Boscobel Marketing Communications, Inc.

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