Federal-Mogul Kicks off 2011 Smart Choice™ Campaign with Popular Wagner® ThermoQuiet® Brakes Consumer Rebate Offer

SOUTHFIELD, Mich., Feb. 21, 2011 /PRNewswire/ -- Federal-Mogul (Nasdaq: FDML) will kick off the second year of its highly successful Smart Choice™ trade and consumer incentive campaign with an attractive mail-in rebate offer on market-leading Wagner® ThermoQuiet® brake pads and shoes. From February 23 through May 31, 2011, consumers can receive a rebate of up to $50 per brake job when they choose Wagner ThermoQuiet products.

The Federal-Mogul Smart Choice campaign reinforces the message that longer lasting, better performing premium replacement parts are today's best option for repair professionals and their customers. As a leading global original equipment and aftermarket manufacturer, Federal-Mogul created the program as a platform for delivering industry leading, branded parts combined with powerful incentives that help drive sales and consumer satisfaction.

In addition to the new ThermoQuiet promotion, Federal-Mogul will announce an array of Smart Choice consumer rebates throughout 2011.

"The Smart Choice campaign has been very successful and allows automotive repair facilities and parts stores to help consumers save money on premium-quality products," said Michael Proud, director of marketing, North America, Federal-Mogul. "We're pleased to launch our 2011 campaign with the Wagner ThermoQuiet consumer rebate, which was one of last year's most popular offers."

The Wagner ThermoQuiet promotion will offer up to $50 per brake job ($15 per front and/or rear set plus $10 labor per axle) through mail-in rebate when consumers have ThermoQuiet products professionally installed on their vehicles during the program period. Consumers who purchase and install ThermoQuiet brakes themselves can qualify for up to $30 through mail-in rebate. Consumers simply log on to www.fmsmartchoice.com to register their qualifying rebate and mail in the required documentation to receive their rebate check.

For additional information concerning this Smart Choice offer, please contact your Federal-Mogul supplier, visit www.FMSmartChoice.com or write to: Smart Choice, Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, MI 48033.

About Federal-Mogul

Federal-Mogul Corporation is a leading global supplier of powertrain, chassis and safety technologies, serving the world's foremost original equipment manufacturers of automotive, light commercial, heavy-duty, agricultural, marine, rail, off-road and industrial vehicles, as well as the worldwide aftermarket. The company's leading technology and innovation, lean manufacturing expertise, as well as marketing and distribution deliver world-class products, brands and services with quality excellence at a competitive cost. Federal-Mogul is focused on its sustainable global profitable growth strategy, creating value and satisfaction for its customers, shareholders and employees. Federal-Mogul was founded in Detroit in 1899. The company is headquartered in Southfield, Michigan, and employs 43,000 people in 34 countries. Visit the company's Web site at www.federalmogul.com.

Federal-Mogul's aftermarket products are sold under a variety of well-known brands, including: Abex®, AE®; ANCO®, Beral®, Carter®, Champion®,  FP Diesel®,  Fel-Pro®,  Ferodo®,  Glyco®, Goetze®, MOOG® , National®, Necto®, Nural®, Payen®, Precision®, Sealed Power®, Speed-Pro® and Wagner®.  Visit the company's website at www.federalmogul.com.

SOURCE Federal-Mogul Corporation

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