February 15 is Singles Awareness Day (S.A.D.)

Smokey Bones Holds S.A.D. Happy Hour at Restaurants Across the Country

ORLANDO, Fla., Feb. 11, 2013 /PRNewswire-USNewswire/ -- For those who find the requirement of sending cards, candy, or flowers to their significant other on Valentine's Day a bit stifling, a relatively new national holiday held the following day could be the answer. February 15 is National Singles Awareness Day (S.A.D.). And there's nothing sad about it. In fact, the day is a celebration of all the benefits of being single – like being in control of the remote, sleeping in, and taking a spontaneous trip to Vegas without "checking in" with anybody.

(Photo: http://photos.prnewswire.com/prnh/20130211/DC58145)

Smokey Bones Bar & Fire Grill is honoring the day with a special S.A.D. Happy Hour event at its restaurants across the country. The event runs from 4-6 p.m. with a free appetizer sampling around the bar for those singles who are ready to mingle. It will also feature drinks from Smokey Bones' new Beverage Book.

Smokey Bones has reached out to singles in each of its markets to encourage them to come in for the S.A.D. celebration. The restaurant company has also created a series of public service announcements to promote Singles Awareness Day. Each spot highlights what a single person can avoid, such as dealing with a screaming baby, a partner pretending to listen, or a "never hang up" phone conversation. View the spots at www.SmokeyBonesSADhappyhour.com.

Roger Drake, Senior Vice President of Marketing at Smokey Bones Bar & Fire Grill expects his restaurants to be full of singles on February 15. "After experiencing an onslaught of Valentine's Day messaging, it's time to celebrate the awesomeness of singlehood," said Drake. "The holiday gives us a great opportunity to showcase our new drink line up, too. We created a brand new drink menu that will be available starting the same week."

Smokey Bones, the favorite choice for food, drinks, and fun, is a full-service bar and fire-grill restaurant that operates 66 locations in 17 states and employs nearly 2,300 people. It is owned by an affiliate of Boca Raton, Fla.-based Sun Capital Partners, whose portfolio of restaurants also includes Boston Market, Friendly's, Sweet Tomatoes, Fazoli's, Bar Louie and other restaurant brands representing approximately 2,000 locations and over $2.0 billion in sales. For more information on Smokey Bones, visit www.SmokeyBones.com.

Contact:
Lisa Sweeney 
Brokaw Inc.
614.570.5757  
[email protected]

SOURCE Smokey Bones Bar & Fire Grill