FCB Breaks Its All-Time Record in Cannes, Earning 51 Lions
FCB doubles number of Grand Prix won in network's history, including first-ever Titanium Grand Prix
CANNES, France, June 25, 2019 /PRNewswire/ -- With a grand total of 51 Lions – five Grand Prix, 18 Gold, 12 Silver, 16 Bronze including its first-ever coveted Titanium Grand Prix, FCB garnered more accolades than in its 146-year history at the 2019 Cannes Lions International Festival of Creativity. Included in these honors are FCB Inferno outperforming other UK agencies with the most Gold trophies won, FCB Ulka notching India's only Gold Lion at this year's Festival and FCB/SIX achieving Grand Prix glory! FCB New York's "Whopper Detour" campaign for Burger King had a monumental performance and was hailed by Cannes Lions as the inaugural "Creative Brand of the Year."
FCB's success is an overwhelming testament to Global Chief Creative Officer Susan Credle's creative vision and mandate, which has been expertly infused into the trailblazing creative work of each of the network's more than 120 offices in 80 countries worldwide. FCB Worldwide Chief Executive Officer Carter Murray's dedication to building and maintaining its diverse talent pool has elevated FCB by fostering a uniquely inclusive environment where talent is valued above all else.
"At FCB, we believe the best brands are Never Finished stories. Award shows are important measurements of progress, but are not the destination," Credle said. "Our focus is to create work that moves those stories forward, work that improves clients' business outcomes, work that matters to people outside the industry and work that improves this industry. Across the board, that is the kind of work I saw honored at this year's Cannes Lions Festival of Creativity. As an industry, we proved this year that creativity is an economic multiplier for businesses. Marketing is not an expense, it is an investment. And when you invest in creativity, it pays off enormously. Viva la advertising!"
FCB's dedication to innovation was on full display throughout the week. The network presented a variety of groundbreaking panels and conversations, including:
- Gender Dynamics and Equality in Advertising: A Conversation Hosted by Facebook Chief Operating Officer Sheryl Sandberg, featuring FCB Global Chief Strategy Officer Vita Harris, P&G Chief Brand Officer Marc Pritchard and Geena Davis Institute on Gender in Media Chief Executive Officer Madeline Di Nonno to discuss the current state of advertising — the bright spots, the gaps and, how encouraging more balanced representations can benefit businesses, consumers and communities.
- The Out Leadership + FCB Research Briefing: An examination of our joint research project to uncover American workers' attitudes toward LGBT+ inclusion at work, state by state.
- A Discussion on Race: Where We Are Now on the FCB Boat, featuring actress Gabrielle Union, #MeToo founder Tarana Burke, FCB Global Chief Talent Officer Cindy Augustine and New York Times reporter Nikole Hannah-Jones.
- Out and Proud: The Business of LGBT+ Inclusive Creativity, featuring FCB Global Chief Communications Officer Brandon Cooke, Creative Equals Founder & Chief Executive Officer Ali Hanan, Google Creative Lab Leader Tea Uglow, #MeToo Founder Tarana Burke, Out Leadership Founder & Principal Todd Sears and Posture Founder Winter Mendelson.
- The Future of Human Movement & Creativity with Waze + FCB, discussing human movement and the creative potential it holds, led by FCB Chief Innovation Officer Kris Hoet, featuring Waze Head of Product Rapha Cohen and Waze Head of Agency Development Dan Brough.
- Inspiration Session: Spot the Imposter with Vox Media + FCB, how finding multifaceted talent is the key to amazing work, featuring FCB Global Chief Talent Officer Cindy Augustine, Vox Creative Executive Creative Director Heather Pieske and Vox Media Content & Commerce Senior Vice President Armando Turco.
- The #MeToo 2.0 Briefing with the movement's founder Tarana Burke, FCB West Chief Executive Officer Joe Oh and FCB/SIX President Andrea Cook.
"It has been a breakout Cannes for FCB, and being recognized as one of the top three global networks there has been both humbling and inspiring for our network," said Murray. "Whilst it is our passion and mission to continue making bold creative for our clients, what I am proudest of when I think of our network is the mindset of our people: Our people profoundly believe in better. We enjoy what we achieve with our clients, but are Never Finished; always looking for what is the next groundbreaking work we can do together."
Please refer to the charts below for information on all of FCB's 2019 Cannes Lions accolades:
Cannes Lions — Titanium
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Titanium
|
FCB NEW YORK
|
THE WHOPPER |
BURGER KING
|
Titanium
|
Cannes Lions — Sustainable Development Goals
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Gold Lion
|
FCB ULKA
|
THE OPEN DOOR PROJECT
|
THE MILLENNIUM
|
Sustainable Development Goals — Quality Education |
Silver Lion
|
FCB INFERNO |
STORYSIGN
|
HUAWEI
|
Sustainable Development Goals — Quality Education |
Cannes Lions — Brand Experience & Activation
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Gold Lion
|
FCB INFERNO
|
STORYSIGN
|
HUAWEI
|
Brand Experience & |
Silver Lion
|
FCB CHICAGO
|
THE GUN VIOLENCE
|
ILLINOIS |
Brand Experience & |
Silver Lion
|
FCB NEW YORK
|
THE WHOPPER
|
BURGER KING
|
Brand Experience & |
Bronze Lion
|
FCB NEW YORK
|
THE WHOPPER
|
BURGER KING
|
Brand Experience & |
Bronze Lion |
FCB ULKA |
THE OPEN DOOR |
THE MILLENNIUM SCHOOL |
Brand Experience & |
Cannes Lions — Creative eCommerce
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Silver Lion
|
FCB NEW YORK
|
THE WHOPPER
|
BURGER KING
|
Creative |
Bronze Lion |
FCB INFERNO |
PAY IT FORWARD |
THE BIG ISSUE
|
Creative eCommerce — |
Cannes Lions — Innovation
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Grand Prix
|
AREA 23, AN |
SEE SOUND
|
WAVIO
|
Innovation — Early |
Cannes Lions — Mobile
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Grand Prix
|
FCB NEW YORK
|
THE WHOPPER
|
BURGER KING
|
Mobile — Activation |
Gold Lion |
FCB NEW YORK |
THE WHOPPER
|
BURGER KING
|
Mobile — Excellence in Mobile |
Gold Lion
|
AREA 23, AN
|
SEE SOUND
|
WAVIO
|
Mobile — Networked / Connected |
Gold Lion |
FCB INFERNO
|
PAY IT FORWARD |
THE BIG ISSUE
|
Mobile — Social Purpose |
Gold Lion
|
FCB INFERNO
|
STORYSIGN
|
HUAWEI
|
Mobile — Social Purpose |
Silver Lion
|
AREA 23, AN |
SEE SOUND
|
WAVIO
|
Mobile — Innovative Use
|
Silver Lion
|
FCB INFERNO
|
PAY IT FORWARD
|
THE BIG ISSUE
|
Mobile — Mobile Payment Solutions |
Bronze Lion
|
FCB INFERNO
|
STORYSIGN
|
HUAWEI
|
Mobile — Utility Apps |
Bronze Lion
|
FCB/SIX |
GO BACK TO AFRICA |
BLACK & ABROAD
|
Mobile — Targeted Communication |
Cannes Lions — Direct
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Grand Prix
|
FCB NEW YORK |
THE WHOPPER DETOUR |
BURGER KING
|
Direct — Retail
|
Gold Lion
|
FCB NEW YORK |
THE WHOPPER DETOUR |
BURGER KING
|
Direct — Challenger Brand |
Gold Lion |
FCB NEW YORK |
THE WHOPPER DETOUR |
BURGER KING
|
Direct — Use of Mobile |
Silver Lion
|
FCB NEW YORK |
THE WHOPPER DETOUR |
BURGER KING
|
Direct — Data-driven |
Cannes Lions — Social & Influencer
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Bronze Lion
|
FCB/SIX
|
GO BACK TO AFRICA
|
BLACK & ABROAD
|
Social Influencer — |
Cannes Lions — Creative Data
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Grand Prix
|
FCB/SIX
|
GO BACK TO AFRICA |
BLACK & ABROAD |
Creative Data — Social Data |
Bronze Lion
|
AREA 23, AN FCB HEALTH |
SEE SOUND
|
WAVIO
|
Creative Data — Creative Data |
Bronze Lion
|
HAPPINESS BRUSSELS
|
BLINDMETERS
|
OVK / PEVR (PARENTS OF |
Creative Data — Data
|
Cannes Lion — Creative Strategy
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Gold Lion
|
FCB CANADA
|
ENDANGERED
|
CANADIAN DOWN |
Creative Strategy — Long-term Strategy
|
Cannes Lions — Media
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Gold Lion
|
FCB NEW YORK |
THE WHOPPER |
BURGER KING
|
Media — Use of Mobile |
Gold Lion
|
FCB NEW YORK |
THE WHOPPER |
BURGER KING
|
Media — Retail
|
Silver Lion
|
FCB/SIX
|
GO BACK TO AFRICA
|
BLACK & ABROAD
|
Media — Social |
Bronze Lion
|
FCB NEW ZEALAND
|
UNDERCOVER
|
MINISTRY OF SOCIAL |
Media — Use of Print / Outdoor
|
Cannes Lions — Digital Craft
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Gold Lion |
FCB INFERNO |
STORYSIGN
|
HUAWEI
|
Digital Craft — UX & Journey Design |
Silver Lion
|
HAPPINESS BRUSSELS
|
BLINDMETERS
|
OVK / PEVR (PARENTS |
Digital Craft — Data Visualization
|
Bronze Lion
|
FCB CHICAGO
|
MOST DANGEROUS STREET
|
ILLINOIS COUNCIL AGAINST |
Digital Craft — Data Storytelling
|
Bronze Lion
|
FCB BRASIL
|
TRENDING BOTICS |
CONGRESSO EM FOCO |
Digital Craft — Data Storytelling |
Cannes Lions — Industry Craft
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Gold Lion |
FCB CHICAGO
|
THE GUN VIOLENCE
|
ILLINOIS COUNCIL AGAINST |
Industry Craft — Print &
|
Silver Lion
|
FCB CHICAGO
|
THE GUN VIOLENCE
|
ILLINOIS COUNCIL AGAINST |
Industry Craft — Brand
|
Bronze Lion |
FCB CHICAGO |
CHICAGO PUBLIC LIBRARY |
CHICAGO PUBLIC LIBRARY |
Industry Craft — Outdoor
|
Cannes Lions — Design
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Gold Lion |
FCB CHICAGO |
THE GUN VIOLENCE |
ILLINOIS COUNCIL AGAINST |
Design — Books
|
Gold Lion
|
FCB CHICAGO
|
MOST DANGEROUS STREET
|
ILLINOIS COUNCIL AGAINST |
Design — Data
|
Silver Lion
|
FCB CHICAGO
|
THE GUN VIOLENCE |
ILLINOIS COUNCIL AGAINST |
Design — Promotional
|
Bronze Lion
|
HAPPINESS BRUSSELS
|
BLINDMETERS
|
OVK / PEVR (PARENTS OF |
Design — Data Visualisation
|
Bronze Lion
|
FCB INFERNO
|
STORYSIGN
|
HUAWEI
|
Design — Infant Products, Toys |
Cannes Lions — Print & Publishing
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Gold Lion
|
FCB CHICAGO
|
THE GUN VIOLENCE
|
ILLINOIS COUNCIL AGAINST |
Print & Publishing — Publications |
Bronze Lion
|
FCB&FIRE MADRID
|
AN UNREPEATABLE
|
TRAPA CHOCOLATES
|
Print & Publishing — Innovative |
Cannes Lions — Health & Wellness
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Gold Lion
|
FCB INFERNO
|
STORYSIGN
|
HUAWEI
|
Health & Wellness — Health & Wellness Tech |
Cannes Lions — Pharma
Award |
Office |
Campaign Title |
Client/Brand |
Category/Media |
Gold Lion
|
AREA 23, AN FCB HEALTH |
ONE WORD
|
THE LEARNING CORP
|
Pharma — Regulated:
|
Silver Lion
|
AREA 23, AN FCB HEALTH |
GET UP ALARM CLOCK
|
ELI LILLY AND COMPANY
|
Pharma — Regulated
|
Bronze Lion
|
AREA 23, AN FCB HEALTH |
ONE WORD
|
THE LEARNING CORP
|
Pharma — Regulated:
|
About FCB Global
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating "Never Finished" campaign ideas for clients that reflect a deep understanding of the brand's past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).
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