FC Barcelona Launches "FCB Alert", a new Facebook Application from MicroStrategy, to Bring its Facebook Fans Even Closer to the Club with Personalized Service, Engagement, and Commerce

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TYSONS CORNER, Va., March 22, 2012 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that FC Barcelona has launched FCB Alert, a free Facebook application that provides a more engaging, personalized, and interactive experience to Facebook fans of the world-renowned soccer team. At 28 million Facebook fans and growing, FC Barcelona ranks as the number one sports team in terms of Facebook fans worldwide. To sign up for FCB Alert, Facebook users on the Web can visit https://www.facebook.com/fcbarcelona/app_155018221207734.

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On the field, FC Barcelona has many of the world's best players and is admired by soccer enthusiasts worldwide for its unique quality of play. Off the field, the team now has a technology platform to engage more deeply with its global Facebook fanbase, which is growing rapidly to include new geographies and cultures. 

More specifically with FCB Alert, fans will be able to:

• Engage in interactive features, including games, fan polls, and a range of exciting video and other multimedia content.  All of this content can then be shared with other Facebook fans.
• View all the news about the team and affiliated organizations, sourced from websites, Facebook pages, Twitter and blogs, in one, easy-to-find and constantly updated location.
• View all of the Facebook events organized by the club in one, easy-to-find location.
• Receive exclusive offers and promotions from the team and the players.
• Purchase FC Barcelona merchandise and equipment via a storefront on Facebook.

The Alert platform can reach Facebook fans anywhere in the world, and content can be tailored specifically for different groups or individuals based on their respective interests, demographics, and geography using the data that exists in Facebook.

"Alert is the perfect way to reach the club's tremendous Facebook following, both locally and worldwide, with exclusive offers and exciting news," said Didac Lee, Board Member of New Technologies, FC Barcelona. "Using the Alert platform is a big step forward on multiple fronts.  Connecting to our fanbase at a deeper level is what we're here for, and MicroStrategy's technology enables us to get that much closer to that core mission."

"It's tremendously exciting to be working with FC Barcelona, which has proven to be as good at pushing the boundaries of fan interaction as they are at scoring goals and winning championships," said Sanju Bansal, MicroStrategy Chief Operating Officer.  "We look forward to working with FC Barcelona to create an exclusive and rich set of content for their 28 million strong fanbase."

About FC Barcelona

Futbol Club Barcelona is a professional soccer club, based in Barcelona, Catalonia, Spain.  Founded in 1899 by a group of Swiss, English and Catalan soccer players led by Joan Gamper, the club has become a symbol of Catalan culture and Catalanism, hence the motto "Mes que un club" (More than a club). It is the world's second richest soccer club in terms of revenue, with an annual turnover of euro 398 million. FC Barcelona is the current Spanish and European soccer champion.  It has won 21 La Liga, 25 Copa del Rey, 10 Supercopa de Espana, 3 Copa Eva Duarte and 2 Copa de la Liga trophies. To learn more about FC Barcelona, visit www.fcbarcelona.com and follow us in Facebook (http://www.facebook.com/fcbarcelona) and Twitter (http://twitter.com/FCBarcelona).

About MicroStrategy

Founded in 1989, MicroStrategy is one of the world's most innovative software companies. It builds platforms that help companies, organizations and individuals make more informed and timely decisions. The company, based in Tysons Corner, Virginia, offers a suite of free apps — including Wisdom and Alert — that helps brands, sports teams, celebrities, politicians and others better engage their Facebook fanbase through one-to-one targeted marketing.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Mobile, Wisdom, MicroStrategy Wisdom and Emma are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

MSTR-G

Contacts:

Warren Getler
MicroStrategy Incorporated
+1 703-744-6258
[email protected]

Fernando Gonzalez
MicroStrategy (in Barcelona)
+1 703-509-0808 mobile
[email protected]

SOURCE MicroStrategy Incorporated