Fathead Chooses CertainSource by eWayDirect to Accelerate Customer Acquisition Growth

SOUTHPORT, Conn., April 9, 2013 /PRNewswire/ -- eWayDirect today announced its newest client, Fathead^®, industry leader of officially licensed sports and entertainment graphics and more, will use CertainSource 2.0 multi-channel B2C customer acquisition solution to generate new, highly qualified online customers and prospects to meet its aggressive customer acquisition goals.

CertainSource is a multi-channel business-to-consumer customer acquisition solution that delivers valuable customers and prospects. Its triple-qualification approach works to identify top prospects, assess conversion intent and steer clear of non-performing leads that could damage online brand reputation.

"We are pleased that Fathead has chosen CertainSource to help it meet its goals for growth now and into the future," said Neil Rosen, founder and CEO of eWayDirect.

Fathead is among many other top brands to choose eWayDirect, including Publishers Clearing House, Alex and Ani and John Wiley.

"Lead generation can be costly, and often has a negative impact on email performance," said Jake Mahoney, senior media manager, Fathead.  "We're excited to use CertainSource because it lets us avoid potentially damaging leads and allows us to focus our efforts on quality prospects and customers."

To learn more about how CertainSource can deliver profitable online, tablet and mobile prospects and customers, visit www.ewaydirect.com.

For more information on Fathead, please visit www.fathead.com.

About eWayDirect
eWayDirect, the "Now Data" company, leverages real-time data to transform the way leading brands acquire and engage customers to drive revenue and performance while protecting brand reputations. Founded in 2001, eWayDirect is a privately held company with offices in Southport, CT and Raleigh, NC. For more information, visit www.ewaydirect.com.

About Fathead LLC

Fathead LLC is the industry leader of graphics products for large & small spaces – led by authentic, officially licensed sports & entertainment graphics. Fathead gives fans the opportunity to feel passion For Real by bringing their favorite inspiration to life. Based in Detroit, Michigan, Fathead manufactures all products in the USA and Canada for purchase worldwide.  Fathead carries thousands of images and maintains over 500 license agreements with leading consumer brands across many industries and professional sports leagues.  For more information, visit www.Fathead.com.  Connect with us on Facebook, Twitter and Google+. Fathead. FOR REAL.™

SOURCE eWayDirect

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