Fat Brain Toys Unveils New Virtual Product Tours

New functionality provides holiday shoppers with immersive, 3D shopping experience

News provided by

Nov 21, 2017, 08:00 ET

ELKHORN, Neb., Nov. 21, 2017 /PRNewswire/ -- Fat Brain Toys introduced today an entirely new way for customers to interact with their website. Virtual Toy Tours gives visitors the ability to engage with select products in an interactive, 3D browsing experience.

"We're always seeking out new ways to deliver the toy store experience directly to a customer's computer or mobile phone," said Mark Carson, Co-Founder of Fat Brain Toys. "Our new Virtual Toy Tours is yet another innovation to provide our customers with the most robust toy shopping experience available."

While virtual reality ecommerce may still be years away, the 3D toy models allow customers to interact with products in surprising ways. For instance, the baby rattle called MiniSpinny is not only visible in 360º, but the 3D visualization also demonstrates the spinning action that the toy is known for. Likewise, the 3D representation of Quack Stack, a toy that features soft silicone parts, bends and flexes to simulate the toy's more sensory aspects. The Virtual Toy Tour is available on a select number of best selling toys this holiday season, with additional 3D models to be added in 2018.

Built on WebGL technology, the Virtual Toy Tour is optimized to run effortlessly on any device, including computers, tablets, and even mobile devices. The feature was released just in time for the rush of holiday shoppers expected later this week.

About Fat Brain Toys

Fat Brain Toys is one of the nation's largest independent toy retailers. Unlike mainstream or mass-produced alternatives, Fat Brain Toys creates and curates quality toys, games, and clever gifts that enable children to learn through pure, authentic play. In addition to the online store, Fat Brain Toys also operates two retail storefronts and wholesales their original line of specialty toys and games to over 1,500 stores worldwide. Fat Brain Toys is a family-owned and operated company based in Elkhorn, Nebraska.

Contact
Fat Brain Toys
Danielle Parde, 402-253-0441
[email protected]

SOURCE Fat Brain Toys