FastPencil PREMIERE Releases New Book "The REAL TRUTH About Social Media"

CAMPBELL, Calif., Nov. 15, 2011 /PRNewswire/ -- FastPencil today announced the release of "The REAL TRUTH About Social Media: 8 Timeless Truths Revealed and 8 Monumental Myths Uncovered," by best-selling author and social media pro Eric Harr. The book, published by FastPencil's selective imprint, FastPencil PREMIERE, is now available at major bookstores, retailers and e-commerce sites in both paperback and e-book formats.

"With roughly one billion active users, social media is the fastest growing form of communication in history. It is also the most powerful marketing channel the world has ever seen. There are over 15 million businesses, big and small, engaging in social media to drive awareness, boost sales, gain business insights, provide customer service and save marketing dollars, yet the vast majority of those businesses are going about it all wrong," said Eric Harr. "They're alienating the very people they're trying to reach. Old-school business practices work best in this new media. My goal through this book is to outline the do's and don'ts through examples, so anyone and everyone can have a strong, successful social networking campaign."

"The REAL TRUTH About Social Media" is a compilation of the secrets to social media success. Harr shares invaluable lessons – and painful mistakes – forged from thousands of hours of in-the-trenches work over the years with dozens of his agency's clients from small businesses to multinational corporations. Filled with the latest research, actionable insights, case studies, valuable templates and simple tips, "The REAL TRUTH" will teach readers the basics of social media in plain language, point out the biggest mistakes that could destroy a business or a life and includes a 10-step "Quick Start Guide" to social media success.

"Eric Harr's 'The REAL TRUTH About Social Media' cuts through the bull shiitake of social media and delivers on the promise of providing the real truth," said Guy Kawasaki, former chief evangelist of Apple Inc. and co-founder of Alltop.com.

Harr is the founder and CEO of Resonate Social Media, a leading boutique agency in San Francisco, Calif. with clients such as HP and Lexus. He is also a best-selling author, Emmy-nominated CBS-TV host and the founding editorial director of VIV Magazine, the world's first mass-market digital magazine. He is a world-class professional triathlete and his books include "Triathlon Training in Four Hours a Week," "The Portable Personal Trainer" "Goal Digger Fitness: Look, Feel, and Perform Your Best with a Breakthrough 14-Day Exercise Plan" and "Ride Fast: Get Up to Speed on Your Bike in 10 Weeks or Less." His columns have appeared in such magazines as Shape, People, Outside, GQ and Men's Health and in newspapers including The New York Daily News and The San Francisco Chronicle. He has appeared regularly on FOX News, NBC, ABC, NPR and CBS Radio.

"Nearly one-third of businesses reported an overall average social media return-over-investment to be at least 150 percent and more than half of those businesses had difficulty developing an effective social media strategy," said Steve Wilson, co-founder and CEO of FastPencil. "Eric Harr has immersed himself into the field and brings to 'The REAL TRUTH' the experience and knowledge that will help jumpstart anyone's social media campaign."

Harr is part of a growing number of best-selling authors signing with FastPencil PREMIERE for its proprietary partnerships in technology and distribution, speed to press, wider market reach, higher author royalties and greater transparency throughout the publishing process.

Pricing & Availability

"The REAL TRUTH" is now available for $12.95 – as well as in e-book format for $7.99 – at FastPencil http://www.fpbks.com/the-real-truth-about-social-media and at major bookstores as well as online retailers.

Harr will donate a portion of proceeds to CARE, a leading humanitarian organization fighting global poverty.

People who purchase the book receive a free one-year subscription to an exclusive Twitter feed with the latest social media news, research, strategies and insights ($100 value).

For more information about Eric Harr, visit www.resonatesocial.com or follow him at http://www.twitter.com/ericharr.

About FastPencil

FastPencil is leveraging innovative digital-publishing, social media, print-on-demand and e-book distribution technologies to deliver next-generation publishing, offering authors simplicity, more control, speed to market and higher margins. FastPencil.com enables authors to create books online, collaborate, publish and distribute from one engaging, simple, cost-effective solution. Beyond publishing tools and services, FastPencil also maintains a world-class, publishing imprint, FastPencil PREMIERE, an exclusive line of titles highlighting top-tier and best-selling authors providing the best of the best in book content. For more information please visit FastPencil.com.

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Media Contact:
Sara Johnson
FortyThree, Inc.
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[email protected]

SOURCE FastPencil