FastPencil PREMIERE Launches New Book "The Debrief Imperative"

CAMPBELL, Calif., July 20, 2011 /PRNewswire/ -- Today, FastPencil announced the launch of a new book, "The Debrief Imperative: Fighter Pilots and The Secret Tool That Is Transforming Businesses The World Over," by best-selling author James D. Murphy and business partner William M. Duke. The title is now offered in print and digital formats in the FastPencil Marketplace and is coming to major bookstores and online retailers in September. "The Debrief Imperative" is part of the exclusive FastPencil PREMIERE imprint, which caters to best-selling, successful authors and provides unique services including wider market reach, speed to press, significant author royalties and greater transparency throughout the publishing process.

"Through the early 1970s the military fighter pilot community struggled to improve its combat effectiveness in the sky. It wasn't until we discovered the power of effective debriefing that we cracked the code and started executing nearly flawlessly," said author James D. Murphy. "As former fighter pilots, our job is to help businesses execute their missions, so, we refined the debrief process and began to teach it to corporate America. The improvements that we've seen have been incredible. FastPencil has been a huge help in allowing us to expand our reach. The publishing process has not only been simple, but extremely rewarding as FastPencil's team works hard to make the whole process as seamless as possible."

"The Debrief Imperative" dives into the method used by U.S. fighter pilots and elite military teams over the last 40 years as a way to secure continuous improvement over the battlefield and in the air, and the refined method that Murphy's Afterburner, Inc. has taught to the world's top corporations. This specific debrief process has helped over a million executives and leaders get top-flight results. Debriefing is a key performance enhancer for successful organizations in our rapidly changing economic environments. The book explains both why it is essential for teams and organizations to debrief, but more importantly how they can debrief through a simple and effective step-by-step model.

"Every manager understands that organizational learning is critical for success in today's volatile markets. But few know how to squeeze insight and improvement out of experience," said Donald Sull, Professor of Management Practice, London Business School. "'The Debrief Imperative' offers concrete guidance on how individuals, teams, and organizations can learn from their mistakes."

Murphy, a former fighter pilot, is the author of the highly successful "Business is Combat" and "Flawless Execution." Considered a global expert in organizational execution, Murphy is a speaker and consultant to Fortune 500 companies and the founder and CEO of Afterburner, Inc. His company trains tens of thousands of executives, sales and business professionals with the "Flawless Execution Model" yearly.

"I too believe that the debrief approach can be implemented and help your company to continuously improve," said William M. Duke. "We have been fortunate to share the method with more than a million professionals, which can work in the boardroom, the emergency room, or the battlefield. This method is tried and true to its roots from SEAL Team SIX to the cockpit of the F-22. We need to share this important process with as many people as we can."

Duke is the director of learning and development at Afterburner, Inc. and co-author with Murphy of the "Flawless Execution Field Manual." Currently serving as a senior human resources officer for the U.S. Navy Reserve, Duke has more than 20 years under his belt as a naval officer and has held numerous command and command-staff positions throughout his career. Duke also has key management experience in both big and small companies.

"We not only have two veterans explaining how readers can incorporate a method into their lives that the U.S. military has used for many years, but the experience of taking these processes and improving businesses," said Steve Wilson, founder and CEO of FastPencil. "They do an excellent job sharing how easily someone can use the debriefing method and we are thrilled to partner with them in publishing their expertise."

Pricing & Availability

"The Debrief Imperative" is now available in paperback in FastPencil's Marketplace for $14.95 – as well as e-book format for $9.99: http://www.fastpencil.com/publications/2018-THE-DEBRIEF-IMPERATIVE

The book will also be available at major bookstores and online retailers in September 2011.

About FastPencil

FastPencil is leveraging innovative digital-publishing, social media, print-on-demand and e-book distribution technologies to deliver next-generation publishing, offering authors simplicity, more control, speed to market and higher margins. FastPencil.com enables authors to create books online, collaborate, publish and distribute from one engaging, simple, cost-effective solution. Beyond publishing tools and services, FastPencil also maintains a world-class, publishing imprint, FastPencil PREMIERE, an exclusive line of titles highlighting top-tier and best-selling authors providing the best of the best in book content. For more information please visit FastPencil.com.

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Media Contact:
Seana Norvell
FortyThree, Inc.
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SOURCE FastPencil