Faster and Easier Online Life Insurance Quote

USA - English

• USA - español
• USA - English

ValoraLife, a bilingual approach to purchasing term life insurance online, has made its no-obligation quote process even faster and easier to use. The life insurance quote experience, accessible via mobile devices, was modified to appeal to today's Latino and millennial consumers.

"We've slimmed down for the new year, just like a lot of people do, but we didn't need a gym membership for this makeover," said Eric Hernandez, Brand Director at ValoraLife. "Instead, we made adjustments to the life insurance quote process to make it shorter and easier to use, helping consumers save time, and making it simpler and quicker to protect their family's future."

ValoraLife launched June 2016 in Texas with a consumer-friendly website, which was recently recognized with W³ Award honors for creative excellence on the web.¹ Now available in fifteen states, Valoralife.com may be accessed from mobile devices in English or Spanish, enabling users to get simple, affordable life insurance in approximately 30 minutes. Now, with the quote experience modifications, users simply go to ValoraLife.com and click on the "View Quote" button to see instantly how much they would pay for the coverage they want.

"We believe being able to obtain a quote in seconds via a mobile device is particularly attractive to young Latinos, 94 percent of whom access the Internet via a mobile device," said Hernandez.²  

One aspect of the ValoraLife experience has not changed; users are not required to enter any personal information during the quote process. Consumers told ValoraLife they prefer not to be contacted by companies so early in the process.

"Many people, especially middle-income Latino families, believe life insurance is complicated, too expensive and it's not a priority because of other financial responsibilities," said Hernandez. 

Yet, a recent LIMRA study indicates that almost half of Latinos are very concerned about dying unexpectedly without adequate financial protection compared to about one third of the general population.³ ValoraLife is simple, quick and affordable and can help family members maintain financial stability if the insured dies unexpectedly.

"We have made it so easy, there really is no excuse not to get a quote right now," Hernandez said.

Other ValoraLife innovations will be announced throughout the year.

About ValoraLife
ValoraLife offers a simple, affordable way to buy life insurance online that helps people fulfill the promise to protect what they value most – their family's future. ValoraLife offers two options: ValoraLife Term and ValoraLife Term Plus.  ValoraLife Term Plus provides a return-of-premium feature that returns 100 percent of the premiums paid if the insured outlives the term of the policy (less fees and policy debt) – the first of its kind available online. ValoraLife is backed by MassMutual's more-than-160-year legacy of financial strength. For more information, visit www.valoralife.com or find ValoraLife on Facebook, Twitter, and Instagram. 

About Mass Mutual
MassMutual is a leading mutual life insurance company that offers a wide range of financial products and services, including life insurance, disability income insurance, long term care insurance, annuities, and retirement plans. For more information, visit www.massmutual.com.

¹ "Top 10 Facts About the Hispanic Market and Life Insurance," LIMRA, September 2013, http://www.limra.com/Posts/PR/Industry_Trends_Blog/Top_10_Facts_About_the_Hispanic_Market_and_Life_Insurance.aspx
² The W³  Awards, sanctioned and judged by the Academy of Interactive and Visual Arts, honors creative excellence on the web. http://www.w3award.com/winners/list/view/?event=57&award=2&_p=30
³ "Hispanics and mobile access to the internet," Pew Research Center, July 2016, http://www.pewhispanic.org/2016/07/20/3-hispanics-and-mobile-access-to-the-internet/

SOURCE ValoraLife

Related Links

http://www.valoralife.com