Fashion For All: Westfield Style Is Going Multi-Channel

AWARD-WINNING WESTFIELD STYLE TOUR BRINGS A TOTAL FASHION EXPERIENCE TO WOMEN ACROSS THE COUNTRY VIA ACCESS TO EXPERT STYLE ADVICE FROM STACY LONDON AT HOME, AT THE MALL AND ON THE GO

News provided by

Westfield Group

Sep 18, 2012, 11:05 ET

LOS ANGELES, Sept. 18, 2012 /PRNewswire/ -- Westfield shopping centers have partnered with Stacy London of TLC's What Not To Wear and her team of certified stylists from Style For Hire to offer women of all ages, lifestyles, and body types the information and confidence they need to dress in style, accessorize on trend, and truly love the way they look. For the first time, this access to professional style advice is available to Westfield shoppers while at home, in the mall and on the go.

At home, shoppers can learn everything they need to know about fall fashion trends with the Westfield Style Manual. Westfield has partnered with Time Inc. Content Solutions, a division of Time, Inc. in the publication of this glossy magazine, which is distributed to 350,000 households and to Westfield shopping centers in top national markets. The Westfield Style Manual is not a typical fashion magazine, but a real hands-on, how-to shopping manual. Created and personally edited by Stacy London—the Westfield Style Manual is above all designed to be the ultimate teaching tool. The manual guides real women how to rediscover their inner fashionista and, in the process, construct the perfect wardrobe for the season. The manual identifies and matches women of every age, size, and shape with the style trends, retailers, product lines, and beauty secrets that will work best for them.

All of the fashion content available in the Westfield Style Manual, along with exclusive video content, is available digitally at www.westfield.com/style and through Westfield's Facebook pages, Twitter channels, and Pinterest boards.

Now in its 4^th year, the WESTFIELD STYLE TOUR is coming to Westfield shopping centers in the Los Angeles, Chicago, Seattle, and San Diego markets.

Westfield Fox Valley (Chicago DMA)

September 8-9 & 15-16

Stacy London "meet and greet": 9/8 @ 11am and 2pm

Westfield Southcenter (Seattle DMA)

September 22-23 & 29-30

Stacy London "meet and greet": 9/22 @ 11am and 2pm

Westfield Culver City (Los Angeles DMA)

October 6-7 & 13-14

Stacy London "meet and greet": 10/13 @ 1pm and 4pm

Westfield Plaza Bonita (San Diego DMA)

October 20-21 & 27-28

Stacy London "meet and greet": 10/20 @ 1pm and 4pm

During these showcase events, shoppers will get free and personalized fashion consultations with professional stylists who offer style tips and techniques, and specific wardrobe recommendations that work best for each individual's particular age, body type and style aspiration. During the style sessions, stylists pull customized looks from the Westfield Style Closet— a source for the newest merchandise from many of Westfield's most popular retailers. Shoppers then receive a customized recipe of exactly what was recommended for them. This year, those visiting the Westfield Style Closet can also sample the season's hottest looks in jeans as selected by the editors of People StyleWatch magazine as part of its 2^nd Annual Denim Awards. Once participants find their perfect outfit, they can also then enjoy a free makeup consultation at the Westfield Beauty Bar, featuring samples and demonstrations of the most sought after looks in makeup and accessories.

Visitors to the Westfield Style Tour will also have a chance to spend personal time with Stacy London herself as part of exclusive "meet-and-greet" sessions— reserved for shoppers making minimum purchases on women's apparel and accessories.* They will also be able to have their photograph taken together with Stacy and receive a free signed copy of the Westfield Style Manual along with other gifts.

"I am thrilled about my partnership with Westfield this Fall," says Stacy London. "Together with my awesome team of fashion stylists from Style for Hire, we not only will introduce the season's hottest trends, but also help Westfield shoppers find the must-have pieces that best match their own personal tastes and needs. Ultimately, our goal is to demystify the styling process, teach Westfield shoppers how to map out a smart shopping strategy— and of course— share tons of great merchandise tips along the way."

In addition to the Style Tour, Westfield shoppers in select markets will also be able to enjoy professional styling services in the new WESTFIELD STYLE LOUNGE. At Westfield Garden State Plaza and Westfield Trumbull (New York DMA), Westfield Santa Anita (Los Angeles DMA), and Westfield Montgomery (Washington D.C. DMA), Stacy London's team of Style for Hire stylists will be on staff during peak shopping hours throughout the fall fashion season to offer one-on-one, complimentary 30 minute style sessions and/or personal shopping appointments.

For the busiest shoppers, Westfield now also offers instant style advice. Westfield's new ASK A STYLIST service allows shoppers to use their mobile device to e-mail a photo and question to [email protected] to receive feedback from a professional stylist within mere minutes. This free style advice is available during all mall business hours, seven days a week.

About Westfield

The Westfield Group (ASX: WDC) is an Australian-based company with interests in 109 shopping centers in Australia, Brazil, New Zealand, the United Kingdom and the United States. In the U.S., the Group has a portfolio of 47 shopping centers that are home to approximately 8,000 specialty stores and comprise nearly 55 million square feet of leasable space in California, Connecticut, Florida, Illinois, Indiana, Maryland, New Jersey, New York, North Carolina, Ohio and Washington.