Fashion Fair Cosmetics Unveils a Fresh Face for Fashionfair.com

CHICAGO, Aug. 31, 2011 /PRNewswire/ -- The global prestige cosmetics brand for women of color unveils a new look for fashionfair.com.  The website's tagline, "Loving you for over 38 years," is a declaration of devotion from the Fashion Fair team to their consumers.  Several new tabs to browse from include:  What's New, Makeup, Skincare, Brushes & Accessories, About Us and Press.  

(Photo:  http://photos.prnewswire.com/prnh/20110831/NY60278)

What's New features Behind the Collection, The Look Book, Fashion Fair Pro Team and Introducing Sam Fine.  Behind the Collection offers Fashion Fair fans video footage of guest celebrity makeup artist Derek Rutledge as he crafts the makeup looks for the Chocolate Seduction collection.  Derek Rutledge is a renowned industry talent and has an esteemed celebrity client list including Oprah Winfrey, Mo'Nique, Ashley Judd, Yolanda Adams, Patti LaBelle, Cece Winans and Chaka Khan.  The Chocolate Seduction image captures the rich palette on gorgeous model Michelle Skinner, wearing couture Yves Saint Laurent circa 1987 from the Fashion Fair Show Couture Collection.

The Look Book and Fashion Fair Pro Team sections introduces "Step by Step" on-line makeup lessons from the pros and "how to get the look" highlighting classic and new products while Sam Fine, new Creative Makeup Director, is introduced to Fashion Fair enthusiasts.

The Makeup, Skincare, Brushes and Accessories sections continue to serve and function as their e-commerce pages while the About Us and Press shares the heritage of Fashion Fair and ongoing press coverage.

"Fashionfair.com is our love letter to those we serve and aim to delight," said Clarisa Wilson, President of Fashion Fair Cosmetics.  "Our brand mantra, 'All we do is think about you,' is our driving force for everyone on the Fashion Fair team and the core of every brand creative initiative.  The new look and feel for fashionfair.com is one more step in the brand's regeneration."

About Fashion Fair

Fashion Fair Cosmetics, a wholly-owned subsidiary of Johnson Publishing Company LLC, is a global prestige cosmetics brand for women of color. Founded in 1973 in conjunction with the Fashion Fair traveling show, the world's largest touring fashion show which raised over $55 million for scholarships and various charitable causes, Fashion Fair is a trusted and revolutionary brand. Fashion Fair products can be found in 652 prestige stores across the U.S., London, Paris, Canada, the Caribbean and at www.fashionfair.com.

SOURCE Fashion Fair Cosmetics

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