Fashion Bug Announces the Launch of New Junior Apparel Collection Loop 18®

BENSALEM, Pa., July 20, 2011 /PRNewswire/ -- Leading women's specialty retailer, Fashion Bug, announces the July 2011 launch of its new fast-fashion apparel label, Loop 18. The proprietary label will feature figure-conscious fits with on-trend styles and silhouettes for junior sizes 9-27. Targeted towards a younger, more fashion-forward demographic, Loop 18 will be available exclusively at most Fashion Bug stores across the country, as well as online at Loop18.com.

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"There is a growing need for on-trend clothing for young women looking for stylish pieces in this special size range at great prices," says Fashion Bug president, MaryEllen MacDowell. "With the launch of Loop 18, Fashion Bug will become the go-to brand for our younger fashion-forward, consumer, offering access to today's most popular styles at truly unbeatable values."

Loop 18 will offer a varied assortment for the Fall 2011 season across key categories such as tops, jeans and dresses. The junior collection will focus on fast-fashion and will feature more body conscious fits to accommodate the current styles and trends favored by today's young-minded woman. The new line offers a youthful, vibrant take on everyday casuals, employing flattering dark denim washes and bold color palettes with bohemian-inspired prints exclusive to the Loop 18 brand.

By the end of July 2011, Loop 18 will expand its presence from 121 to 439 Fashion Bug stores nationwide. Fashion Bug stores carrying the label will feature dedicated "store within store" Loop 18 boutiques.

ABOUT LOOP 18:

Fast fashion junior apparel label Loop 18 is an exciting new brand with a bold fashion vibe. Developed exclusively for junior sizes 9-27, Loop 18 offers today's hottest trends in figure-conscious fits at unbeatable values. Loop 18 is available in 439 Fashion Bug stores nationwide as well as online at Loop18.com. For more information about Loop 18 and to see and shop the latest fashion assortment, please visit Loop18.com.    

ABOUT FASHION BUG:

With nearly 700 specialty stores nationwide, Fashion Bug offers the best fashion trends, wardrobe basics, shoes, accessories, intimates and more for plus, misses and juniors size women at prices that fit her budget. Fashion Bug is owned and operated by Charming Shoppes, Inc. For more information about Fashion Bug and to see and shop the latest fashion assortment, please visit FashionBug.com.    

SOURCE Fashion Bug