Fashion and Luxury: All About ALPACA DEL PERU; FTL MODA and PROMPERU Get Ready for the Pop-up Shop That Will Warm Christmas Time in the City

NEW YORK, Dec. 1, 2017 /PRNewswire/ -- It's that time of the year, when everyone is preparing for the cold season and the warm moments with family and friends.  Tenderness and comfort, luxury and beauty will be sought through the entire month of December by all those looking for the right present or the best memories. And from December 7^th to December 17^th, the ALPACA DEL PERU pop-up shop will be the protagonist!

THE LABELS OF PRESTIGE
The PeHModa project, recently launched through a collaboration between FTL MODA and the Office of the Trade Commissioner of Peru in New York, has set up a first retail activation with a strong focus on brands of excellence: KUNA, SOL ALPACA, LAMINI, LIMA SAGRADA, ANNTARAH, along with JORGE SALINAS, CLAUDIA BERTOLERO, MECHE CORREA, SUMY KUJON will be displayed for New Yorkers to purchase at what will probably be the most convenient price of the next two years.

ALPACA DEL PERU AWARENESS
The activation serves as the debut of the new marketing strategy for the promotion of ALPACA DEL PERU in the US, with a commitment from the Peruvian government to raise awareness about the excellence of Made in Peru textiles and styles.

From ready to wear to outwear, from shoes and handbags to accessories, Peruvian vision and outstanding craftsmanship have been incorporated as key elements in the PeHModa project, that will increasingly meet the love and passion of Americans, thanks to the excellence of materials and lines, and the re-discovery of comfort while wearing luxury items.

The ALPACA DEL PERU pop-up shop will be ready to offer a wide selection of styles and prices to meet the wishes and the excitement of New Yorkers preparing for the Holidays.

…AND A PARTY
A satellite event to celebrate Peruvian flavors will be held at the Lightspace Studio in Bushwick on December 9^th, with a carrousel of quinoa bowls and Pisco sour cocktails.

For information and event reservation:

Esther Lee [email protected] +1.714.369.4965

SOURCE FTL MODA

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