Fans to Taste Test and Decide the Winner in Optimum Nutrition "Lead the Whey" Flavor Contest

DOWNERS GROVE, Ill., Sept. 14, 2015 /PRNewswire/ -- Optimum Nutrition (ON), a global leader in sports nutrition and makers of Gold Standard 100% Whey Protein, today launched its second "Lead the Whey" flavor contest where fans vote online to select the winner. The contest will determine which new flavor will be added to the impressive array of flavors already offered by one of the world's leading whey protein brands. The three trial flavors in the competition – mango, chocolate-dipped banana, and blueberry cheesecake – are now available for a limited time only in special trial size at GNC stores nationwide. Fans can visit www.optimumnutrition.com/leadthewheyatgnc to vote for their favorite flavor online.

"Our Gold Standard 100% Whey is one of the most popular whey protein powders in the world -- known for delivering 24 grams of high-quality protein per serving and for offering a vast assortment of great-tasting flavors," said Saverio Spontella, director of North America marketing for Optimum Nutrition. "We know that athletes like variety in their sports nutrition routine, and ON loves innovating to produce new favorite products. Our fans have great taste – we're excited to see which flavor they select." 

ON invites fans to vote on one of the three trial flavors. Ultimately the winning flavor will be added to ON's currently available roster of 22 flavors of Gold Standard 100% Whey™.  For a limited time, GNC stores will carry each of the three "Lead the Whey" flavors in trial-sized packaging so voters can taste test before choosing a favorite. Flavors are available individually or in a bundle so consumers can try all three.

This is the second year that Optimum Nutrition has hosted its "Lead the Whey" contest.  Last year, two of the three trial flavors were so popular with voters that ON decided to manufacture both. Gold Standard 100% Whey™ in Key Lime Pie and Salted Caramel flavors hit the shelves in late 2014.

For more information on Gold Standard 100% Whey™ and other ON products, please visit www.optimumnutrition.com.

About Optimum Nutrition

Optimum Nutrition was established in 1986 to satisfy consumer demand for consistent quality in sports nutrition. The company is also known for anticipating ever-changing customer needs and meeting the demands of a dynamic market with innovative products.  With state-of-the-art production facilities in three states, ON is one of the only sports nutrition companies to manufacture items in every product category, including nutritional bars, protein powders, ready-to-drink shakes, energy products, multi-vitamins and other health & wellness items that support a healthy lifestyle.  The brand's Gold Standard 100% Whey™ is universally recognized as one of the world's best-selling whey protein powders. ON products can be found throughout the United States in close to 10,000 independent natural product and specialty retail stores, gyms, and fitness centers, and most on-line retailers. ON products are also distributed in 70 countries around the world.

Photo - http://photos.prnewswire.com/prnh/20150914/266279

SOURCE Optimum Nutrition

Related Links

http://www.optimumnutrition.com

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