Fans Get Something Sweet With Facebook Birthday Treat

DALLAS, Feb. 3, 2011 /PRNewswire/ -- Chili's® Grill & Bar is giving a free Brownie Sundae to all 675,000-plus of the brand's Facebook fans to celebrate the social site's seventh birthday. The coupon will be available starting Friday, Feb. 4 at 8 a.m. CST via a post on Chili's Facebook page at www.facebook.com/Chilis. This nationwide tasty treat is valid at participating locations and gives Chili's Facebook fans a birthday present to satisfy any sweet tooth. To redeem the dessert offer, guests can either print off the coupon or display the code via their smart phones to a Chili's server. This special which runs through Thursday, Feb. 10, rewards guests with a weeklong birthday celebration in honor of Facebook.

"Facebook gives us a fun, interactive way to engage our guests and connect with them beyond the four walls of our restaurants," said Nicole Cochran, marketing director for Chili's Grill & Bar. "Members of the Chili's e-mail club receive a Brownie Sundae as a present on their birthday, and in this same spirit, we're giving our Facebook community this unique gift."

In addition to this exclusive offer, fans who "Like" Chili's on Facebook can now participate in weekly gift card giveaways, trivia questions and special social media coupons as well as receive sneak peeks for the latest announcements regarding Chili's deals and promotions. For early access to Chili's Facebook birthday coupon, click here http://bit.ly/gQi5BQ.  

About Chili's Grill & Bar

Chili's Grill & Bar is the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), a recognized leader in casual dining. Chili's offers a fun, energetic atmosphere and a distinct, fresh mix of grilled American favorites at more than 1,500 locations in 30 countries and two territories. Brinker's wholly-owned restaurant brands include Chili's® Grill & Bar and Maggiano's Little Italy®. Brinker also holds a minority investment in Romano's Macaroni Grill®. Follow news about Chili's on Facebook at www.facebook.com/chilis, @Chilis on Twitter and on YouTube at www.youtube.com/chilis. For additional information, please visit www.chilis.com.

SOURCE Chili's Grill & Bar