Fandango Scores Its Best Thanksgiving Weekend Ever, Thanks to a Bountiful 60% Increase in Mobile Ticket Sales

LOS ANGELES, Nov. 29, 2011 /PRNewswire/ -- Fandango, the nation's leading moviegoer destination, announced today it has enjoyed its best Thanksgiving holiday weekend in the company's eleven-year history. The new record is due in part to Fandango's 60% year-over-year increase in Thanksgiving holiday weekend ticket sales on mobile devices.

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"We believe that 2011 will end up as the year of mobile movie ticketing," says Fandango Executive Vice President and General Manager Rick Butler. "The strength of our mobile sales – including a spike in tickets sold on the new iPhone 4S – propelled us to set this new Thanksgiving weekend record. It's clear that Fandango's apps are resonating with a significant segment of the moviegoing audience that prefers to shop on mobile devices and tablets during the holiday season."

"The Muppets", "Hugo", "Arthur Christmas", and "The Twilight Saga: Breaking Dawn, Part 1" helped spur mobile ticket sales representing more than 23% of total sales on Thanksgiving Day, marking Fandango's second best daily mobile percentage of all time. (The top daily record is 24% of tickets sold on mobile devices during the "Fast Five" opening on May 1, 2011.)

This latest achievement follows on the heels of the previous weekend's mobile ticket sales for "Breaking Dawn, Part 1", representing 22% of that film's Fandango sales, and the mobile ticket sales for the "Harry Potter" finale, representing nearly 20% of Fandango sales during the July 15-17 weekend.

In celebration of the company's success on mobile devices and tablets, the company is thanking its moviegoers with the "Anywhere Everywhere" Sweepstakes. Starting today, fans can answer daily movie trivia questions for a chance to win some of the most popular consumer electronics that offer Fandango's award-winning showtimes & ticketing apps, including Amazon's new Kindle Fire, Apple's iPad 2, and a Samsung SmartTV. For more details, check out the sweeps at http://www.facebook.com/fandango

About Fandango
Fandango, the nation's leading moviegoer destination, sells tickets to more than 16,000 screens. Fandango entertains and informs consumers with reviews, commentary and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. Fandango is available at www.fandango.com, via your wireless mobile device at mobile.fandango.com, and at 1-800-FANDANGO. Fandango's top-ranking movie ticketing apps, with more than 20 million downloads, are available on the iPhone and iPad, Android, BlackBerry, HPwebOS, Windows Phone 7 and many other platforms. Film fans find Fandango on Facebook at www.facebook.com/fandango and on Twitter @Fandango.

SOURCE Fandango

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