Family Online Safety Institute Hires Ogilvy Washington for Public Relations

WASHINGTON, Oct. 6 /PRNewswire-USNewswire/ -- The Washington, D.C. office of Ogilvy Public Relations Worldwide (Ogilvy Washington), an integrated global communications firm, announced today that it has been awarded a contract from the Family Online Safety Institute (FOSI). Ogilvy Washington is designing a core public relations campaign to enrich the online safety movement and is also supporting media outreach efforts around FOSI's 2010 Annual Conference and Exhibition.

"FOSI has worked for years to make the online world safer for kids and families," said Robert Mathias, managing director of Ogilvy Washington. "We look forward to partnering with FOSI to bring their message to a variety of audiences."

FOSI is an international, non-profit membership organization dedicated to working to develop a safer Internet. FOSI identifies and promotes best practices, tools and methods in the field of online safety that also respect free expression. The Institute's foundation rests on four pillars: events, public policy, technology and education. Ogilvy Washington will be working with FOSI to provide public relations support, including a thought leadership program and media relations. Additionally, Ogilvy Washington will help FOSI promote broadband responsibility, digital citizenship and its Global Resource and Information Directory (GRID) tool.

"FOSI will continue to strive to set the International agenda and shape the online safety debate in 2010 and beyond," said Stephen Balkam, CEO of FOSI. "Through our partnership with Ogilvy, we will be able to expand our global reach to ensure children and families – whether in Madrid, Mexico or the Middle East – are all exposed to a safer online world."

About Ogilvy Public Relations Worldwide

Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 30th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360° digital influence, corporate and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments.  Ogilvy PR is part of the WPP plc, one of the world's largest communications services organizations (Nasdaq: WPPGY)( www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.

About FOSI

The Family Online Safety Institute (FOSI) works to make the online world safer for kids and their families by identifying and promoting best practices, tools and methods that also respect free speech. FOSI's members include: AOL, AT&T, Blue Coat Systems, BT Retail, Comcast, Entertainment Software Association, Facebook, France Telecom, Google, GSM Association, Kingston Communications, Loopt, Microsoft, Motion Picture Association of America, MySpace, NCTA, Ning, Nominum, Optenet, RuleSpace, Sprint, StreamShield, Symantec, T-Mobile, Time Warner Cable, Telefonica, TELMEX, The Wireless Foundation, USTelecom, Verizon, Yahoo!. FOSI hosts an annual international conference to bring together Internet safety advocates from a variety of sectors, including global corporations, government, non-profits, academia and the media, to discuss the current pulse of online safety and emerging solutions that will enhance it. For more information, please visit www.fosi.org.

SOURCE Ogilvy Public Relations Worldwide

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