Family Dollar Officially Launches MMI Strategic Alignment

MATTHEWS, N.C., March 4, 2011 /PRNewswire/ -- Family Dollar Stores, Inc. (NYSE: FDO) officially launched its strategic alignment with Fort Worth, Texas-based Marketing Management, Inc. (MMI) in front of more than 100 key suppliers at the Company's Private Brand Summit Thursday in Charlotte, North Carolina.  Through this exclusive on-site alignment, MMI will assist Family Dollar with private brand sourcing, product development, category analytics, assortment strategy, quality assurance and customer insights.  

"Enhancing our private brand assortment to drive margin improvement and customer loyalty is a key strategic initiative for Family Dollar," said Don Hamblen, Family Dollar Senior Vice President – Customer Marketing. "A compelling assortment of private brand merchandise gives our value-conscious customer more choices at lower prices without lower standards. Our alignment with MMI will help ensure our assortment is focused on quality and value across all our consumables departments."

Through MMI's relationships with more than 600 manufacturers of private brand products in virtually every category of the retail food, household and HBA businesses, Family Dollar aims to grow its high quality, value-priced, private brand  product alternatives for shoppers.  MMI and its partners work to promote increased sales of these products through innovative marketing programs designed to raise awareness and improve consumer perception of the operator's retail brands.

About MMI:

MMI is a resource for private brand success.  MMI is a leading private brand sales and marketing company serving the needs of private brand suppliers and retail/wholesale grocers.  Based in Fort Worth, Texas, MMI represents hundreds of successful private brand manufacturers located throughout the United States, Canada, and Mexico.  MMI's suppliers develop and manufacture goods in every consumables and general merchandise category throughout a retail store.  MMI also serves the needs of its retail and wholesale customers who purchase and market these goods by focusing its resources on successfully implementing the customer's strategic marketing plans for private brand. MMI's customers are also diverse in size and channel ranging from global retailers and national wholesalers to regional independents grocers.  MMI is a pioneer in the domestic private brand marketplace. Having established its business in 1966, its associates have experienced the evolution of private brand to channel dominance.  

About Family Dollar:

Family Dollar offers a core assortment of name-brand and quality consumable merchandise supplemented by fashion and seasonal merchandise at everyday low prices. The Company currently operates more than 6,800 stores in 44 states. Family Dollar Stores, Inc., a Fortune 300 company, is based in Matthews, North Carolina. Family Dollar is a publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit www.familydollar.com.

CONTACT: Josh Braverman +1-704-814-3447

SOURCE Family Dollar Stores, Inc.

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