Family Data Package Trend Highlights Need for More Digital Security, Better Content Management Tools

PRINCETON, N.J., Feb. 26, 2013 /PRNewswire/ -- Analysts have noted that as of last year the number of Internet-connected devices exceeded the world's population for the first time. The explosive growth in the use of smartphones and other web-enabled devices like tablets has exponentially increased data traffic, with mobile traffic alone now consuming eight times as much data as the entire Internet did in the year 2000. Top wireless carriers rolled out family data plans to address this growing data consumption. But with increased Internet access on mobile devices comes heightened security risks and greater data management needs, notes Jiren Parikh, president and CEO of SnapOne, Inc. a leading consumer cloud-service applications developer.

"Smartphones and other mobile devices have revolutionized the way families communicate and conduct the business of everyday life," Parikh observes. "These new capabilities consume a lot of data, which is why wireless carriers are packaging data for family use. The concept of packaging online services for families has implications on the app development side as well, especially when it comes to online privacy protection, security functions and content management."

With parents staying digitally connected to their children throughout the day and managing more and more sensitive activities like banking and file sharing on their mobile devices, crimes committed by hackers, thieves and online scammers have also become increasingly common. Now more than ever, consumers and families are at risk that their information could fall into the wrong hands.

"Snap One's cloud-service applications can provide the solution for families," says Parikh. "As data consumption grows – enabled by family data packages – families will look for efficient and innovative ways to protect privacy and increase security, and they'll need new methods to store important contact information, files, photos and more. Just as they access data as a package shared by the entire family, they'll find apps that cover the whole family and meet their evolving digital needs. That's why our team continues to enhance our products such as Snap Secure and Snap Sync, with a robust range of family-oriented features that provide the tools families need to secure and manage their content."

For more information, visit www.snapone.com.

About SnapOne, Inc.
SnapOne, Inc. is a fast-growing developer of consumer and family cloud-services. Its products under the Snap Secure®, Snap Sync™, Snap Play™ and Snap MyLife® brands allow consumers to leverage the cloud with simple, yet powerful applications for content backup, synchronization, streaming, storing, editing, sharing and messaging as well as device and content security across virtually all consumer electronics device categories. SnapOne, Inc. is headquartered in Princeton, N.J., with offices located worldwide, and is backed by Edison Ventures and Sycamore Ventures. For more information, visit www.snapone.com.

Contact:
Dan Palumbo
609-750-9115
[email protected]

SOURCE SnapOne, Inc.