Family Christian Launches Exclusive Brand: "Cupcakes and Jesus"

GRAND RAPIDS, Mich., July 15, 2016 /PRNewswire/ -- Family Christian announced today that the company is launching a new, exclusive brand, Cupcakes and Jesus. Designed for young girls and tweens, and inspired by a need for alternatives from secular clothing and accessory options, Cupcakes and Jesus gives parents and children positive, inspirational messages that help reinforce Christian values in young girls' lives.

According to a recent report by child advocacy group Common Sense Media, kids start developing concerns about their body images at younger ages than you might think, some as early as age 5. Cupcakes and Jesus products provide young girls with encouragement from Bible passages which include Song of Solomon 4:7  ("You are altogether beautiful my love; there is no flaw in you,") and encouraging words like: Shine bright, Be bold, and Jesus is so sweet, among others.

The Cupcakes and Jesus line features shareable accessories and clothing so that young girls can spread these powerful messages with their friends.

"The Cupcakes and Jesus line is all about empowering girls and offering them reminders and messaging that honor the true value of every girl," said Donna Hunter, Senior Vice President and Chief Merchandising Officer.  "When young girls feel powerful, they make positive choices and do positive things for others. Cupcakes and Jesus products are designed to encourage girls as they grow, while giving them fashionable accessory options to utilize in their everyday life."

Through sweet and clever messaging Cupcakes and Jesus celebrates the beauty of all girls and encourages them to be positive influences in their families, schools and churches. It seeks to provide a reminder to young girls that Jesus is by their side throughout the challenges. The product line includes apparel, jewelry, cosmetics, fashionable backpack accessories, notepads and other fashionable products. Items will retail from $3.99 – $29.99.

Cupcakes and Jesus products are now available in Family Christian stores around the country and are also available for purchase online at www.familychristian.com.

About Family Christian
Located in the United States, Family Christian is the world's largest Christian-focused retailer. The nonprofit organization has approximately 250 stores in 36 states. The organization offers a variety of Christian-themed merchandise, including apparel, Active Faith athletic wear, Bibles, books, home decor, art, gifts, DVDs, kids' products and music. In addition to its physical stores, Family Christian provides consumers with access to all of these resources through www.familychristian.com, its eCommerce platform. When you shop with Family Christian, your purchases support efforts to unite with ministries that are helping children and families in need around the U.S. and the world. Learn more at http://www.familychristian.com/about.

SOURCE Family Christian

Related Links

http://www.familychristian.com