Familia Camarena® Tequila Continues Marketing Sponsorship With Colorado Rockies

DENVER, April 3, 2012 /PRNewswire/ -- Familia Camarena Tequila announced today that the company will continue its marketing sponsorship agreement with the Colorado Rockies, retaining the award-winning tequila brand's partnership with the team for a second year in a row.

"Familia Camarena Tequila is proud to build upon the foundation that was laid last year with one of the Colorado's most recognizable and celebrated brands," said Gerard Thoukis, Director of Marketing for Camarena. "Familia Camarena Tequila's presence at Coors Field in 2012 will continue to be a part of the Rockies experience while building awareness of our brand."

"We are pleased to continue our relationship with Familia Camarena Tequila for the 2012 season," said Greg Feasel, Rockies Chief Operating Officer. "We enjoyed outstanding success as a result of Familia Camarena Tequila's integration into our stadium last year and we look forward to our continued partnership this year."

Only two years old, Familia Camarena Tequila's professional sports marketing strategy has supported the brand's more than triple-digit growth since its inception in 2010. Announcement of Familia Camarena Tequila's partnership renewal with the Rockies coincides with the announcements of sponsorship renewals between Familia Camarena Tequila and five other high profile Major League Baseball clubs across the league.

About Familia Camarena Tequila

With a legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico's most prestigious tequila districts. Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged by hand. The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels. For more information on Familia Camarena Tequila, visit www.tequilacamarena.com. Tequila, Alcohol 40% by Volume (80 proof) ©2012 Alto Spirits Company, Hayward, CA. All rights reserved.

Editor's note: For sponsorship inquiries, contact Patrick O'Brien, O'Brien Marketing, at 661-295-9398

SOURCE Familia Camarena Tequila