Familia Camarena® Tequila Continues Marketing Sponsorship With Chicago White Sox

CHICAGO, April 4, 2012 /PRNewswire/ -- Familia Camarena Tequila announced today that the company will continue its marketing sponsorship agreement with the Chicago White Sox, solidifying the premium tequila's second year of partnership with the Major League Baseball franchise.

"Familia Camarena Tequila's inaugural year with the White Sox was an exciting foray into the Chicago market for the brand," said Gerard Thoukis, Director of Marketing for Camarena. "We embrace the opportunity to continue positive momentum and exposure with this well-respected franchise as we expand distribution across Illinois and the Midwest."

 "We are pleased to continue our relationship with Familia Camarena Tequila," said Brooks Boyer, White Sox Senior Vice President of Sales and Marketing. "It is our continual commitment to provide innovative marketing opportunities for our partners, while at the same time facilitating a memorable game-day experience at U.S. Cellular Field. Partners like Familia Camarena Tequila help make this possible."

The award-winning taste of Familia Camarena Tequila has proved a fan favorite among professional sports stadiums across the country. Announcement of Familia Camarena Tequila's partnership renewal with the White Sox coincides with the announcements of sponsorship renewals between Familia Camarena Tequila and five other high profile Major League Baseball clubs across the league.

About Familia Camarena Tequila

With a legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico's most prestigious tequila districts. Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged by hand. The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels. For more information on Familia Camarena Tequila, visit www.tequilacamarena.com. Tequila, Alcohol 40% by Volume (80 proof) ©2012 Alto Spirits Company, Hayward, CA. All rights reserved.

Editor's note: For sponsorship inquiries, contact Patrick O'Brien, O'Brien Marketing, at 661-295-939

SOURCE Familia Camarena Tequila

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