Familia Camarena® Tequila Continues Marketing Sponsorship With Atlanta Braves

ATLANTA, April 5, 2012 /PRNewswire/ -- On the heels of last year's landmark sponsorship deal billing Familia Camarena Tequila as the first ever spirit to partner with the Atlanta Braves, Familia Camarena Tequila announced today that the company will continue its marketing sponsorship agreement with the Braves for the 2012 season.

"We are proud to continue Familia Camarena Tequila's designation as a "Proud Partner of the Atlanta Braves" for the second consecutive year," said Gerard Thoukis, Director of Marketing for Camarena. "The Atlanta Braves are a world-class organization whose partnership opportunities align with our key target consumers and localized marketing approach."

"We are excited to return to action at Turner Field and to continue our partnership with Familia Camarena Tequila," said Jim Allen, Atlanta Braves Senior Director of Corporate Sponsorships. "They have been a great addition to our sponsorship roster and we're excited to further develop the relationship."

Celebrating its second anniversary this year, Familia Camarena Tequila continues to enhance its professional sports partnership holdings, while simultaneously growing national distribution of the brand. Announcement of Familia Camarena Tequila's partnership renewal with the Braves coincides with the announcements of sponsorship renewals between Familia Camarena Tequila and five other high profile Major League Baseball clubs across the league.

About Familia Camarena Tequila

With a legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico's most prestigious tequila districts. Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged by hand. The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels. For more information on Familia Camarena Tequila, visit www.tequilacamarena.com. Tequila, Alcohol 40% by Volume (80 proof) ©2012 Alto Spirits Company, Hayward, CA. All rights reserved.

Editor's note: For sponsorship inquiries, contact Patrick O'Brien, O'Brien Marketing, at 661-295-9398

SOURCE Familia Camarena Tequila

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