Familia Camarena® Tequila Continues Marketing Partnership With San Diego Padres

SAN DIEGO, April 2, 2012 /PRNewswire/ -- Familia Camarena Tequila announced today that the company will continue its marketing sponsorship agreement with the San Diego Padres. This marks the premium tequila's second year of partnership with the Padres.

"As Familia Camarena Tequila continues to expand distribution, we are excited to continue our strong presence in Southern California with the San Diego Padres," said Gerard Thoukis, Director of Marketing for Camarena. "San Diego is a marquee market for tequila consumption and the Padres are an integral part of our marketing strategy to continue localized consumer awareness of our tequila brand."

"We are pleased to return to action at Petco Park and to continue our partnership with Familia Camarena Tequila," said Padres Vice President, Corporate Partnerships, Tyler Epp. "They have been a great partner and we're excited to further develop our relationship with an authentic, family brand from Mexico that shares our passion for the Padres community."

After two years in the market, Familia Camarena Tequila's triple-digit growth trajectory continues to be directly proportional to the brand's growing portfolio of professional sports partnerships across the country. Announcement of Familia Camarena Tequila's partnership renewal with the Padres coincides with the announcements of sponsorship renewals between Familia Camarena Tequila and five other high profile Major League Baseball clubs across the league.

About Familia Camarena Tequila

With a legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico's most prestigious tequila districts. Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged by hand. The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels. For more information on Familia Camarena Tequila, visit www.tequilacamarena.com. Tequila, Alcohol 40% by Volume (80 proof) ©2012 Alto Spirits Company, Hayward, CA. All rights reserved.

Editor's note: For sponsorship inquiries, contact Patrick O'Brien, O'Brien Marketing, at 661-295-9398

SOURCE Familia Camarena Tequila