Familia Camarena™ Tequila Continues Marketing Partnership With Phoenix Suns

PHOENIX, Dec. 13, 2011 /PRNewswire/ -- Familia Camarena Tequila announced today that the company will embark upon a second consecutive year of sponsorship with the Phoenix Suns. On the heels of the brand's inaugural year with the Suns, Familia Camarena Tequila will maintain English and Spanish in-game radio broadcasts during the 2011-2012 regular season, as well as home game brand exposure.

"We are pleased to return to action at US Airways Center and to continue our partnership with Familia Camarena Tequila," said Matt Wright, Vice President of Sales for the Phoenix Suns. "They have been a great partner and we're excited to further develop our relationship with an authentic, family brand from Mexico that shares our passion for the Suns community."

"Familia Camarena Tequila is proud to build upon the foundation we have cemented with one of the state's most recognizable and celebrated brands," said Gerard Thoukis, Director of Marketing for Camarena. "We are elated to see the team kick off their season soon. Phoenix is a marquee market for tequila and the Suns are an important medium to increase the exposure of Familia Camarena Tequila."

Less than two years old, Familia Camarena Tequila's professional sports marketing strategy has followed suit with the brand's more than double-digit growth since its inception in 2010. Announcement of Familia Camarena Tequila's continued partnership with the Magic coincides with sponsorship agreements with six Major League Baseball clubs, four National Football League teams and one other National Basketball Association team this year.

About Familia Camarena Tequila
With a legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico's most prestigious tequila districts. Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged by hand. The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels. For more information on Familia Camarena Tequila, visit www.tequilacamarena.com.

Tequila, Alcohol 40% by Volume (80 proof) ©2011 Altos Spirits Company, Hayward, CA. All rights reserved.

Editor's note: For sponsorship inquiries, contact Patrick O'Brien, O'Brien Marketing, at 949-258-4326

SOURCE Familia Camarena Tequila