Familia Camarena® Tequila Announces Third Consecutive Year Marketing Sponsorship With San Francisco Giants

SAN FRANCISCO, March 29, 2012 /PRNewswire/ -- Familia Camarena Tequila announced today that the company will continue its marketing sponsorship agreement with the 2010 World Champion San Francisco Giants. The official agreement renews a third year of partnership between the award-winning premium tequila and popular Bay Area franchise.

"Familia Camarena Tequila is pleased to continue a third year of partnership with the San Francisco Giants," said Gerard Thoukis, Director of Marketing for Camarena. "In setting an all-time single season franchise attendance record in 2011, AT&T Park is a destination for locals and visitors alike, providing a beneficial marketing platform for Familia Camarena Tequila as we continue to expand our local and national presence."

"We are pleased to continue our relationship with Familia Camarena Tequila," said Jason Pearl, Managing Vice President of Sponsorship and New Business Development for the San Francisco Giants. "We look forward to a winning 2012 season, and the continued success of our two brands."  

Familia Camarena Tequila's emphasis on professional sports sponsorships has helped bolster the nationally distributed brand's triple-digit growth following the brand's launch in 2010.  Announcement of Familia Camarena Tequila's partnership renewal with the Giants coincides with the announcements of sponsorship renewals between Familia Camarena Tequila and five other high profile Major League Baseball clubs across the league.

About Familia Camarena Tequila

With a legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico's most prestigious tequila districts. Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged by hand. The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels. For more information on Familia Camarena Tequila, visit www.tequilacamarena.com. Tequila, Alcohol 40% by Volume (80 proof) ©2012 Alto Spirits Company, Hayward, CA. All rights reserved.

Editor's note: For sponsorship inquiries, contact Patrick O'Brien, O'Brien Marketing, at 661-295-9398

SOURCE Familia Camarena Tequila

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