Familia Camarena® Tequila Announces Third Consecutive Year Marketing Partnership With Dallas Cowboys

DALLAS, Sept. 4, 2012 /PRNewswire/ -- Familia Camarena Tequila announced today that the company will continue its marketing sponsorship agreement with the Dallas Cowboys. Familia Camarena Tequila's third season as a sponsor of the five-time Super Bowl Champions kicks off this week with the Cowboys headlining the National Football League's kickoff game on the road versus defending Super Bowl Champion New York Giants.

"We always like to create a unique and fun experience for our enthusiastic fans when they come to Cowboys Stadium; Familia Camarena helps us do just that," said Dallas Cowboys Chief Sales and Marketing Officer, Jerry Jones Jr. "We are looking forward to continuing our affiliation with such a strong and well-recognized brand."

"Building on the successes of the past two seasons with the Dallas Cowboys, we are thrilled to continue our partnership with the franchise," said Gerard Thoukis, Senior Director of Marketing for Familia Camarena Tequila. "Camarena melds with Texas' passion for football and tequila, making our relationship with this famous All-American team and state a great fit."

Less than three years old, Familia Camarena Tequila's professional sports marketing platform growth has followed suit with the brand's rapid growth since its inception in 2010. Announcement of Familia Camarena Tequila's continued partnership with the Cowboys coincides with sponsorship renewals with six Major League Baseball clubs, two National Basketball Association teams and three additional National Football League teams this year.

About Familia Camarena Tequila
With a legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico's most prestigious tequila districts. Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged with personal care and attention. The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels. For more information on Familia Camarena Tequila, visit www.tequilacamarena.com. Tequila, Alcohol 40% by Volume (80 proof) ©2012 Alto Spirits Company, Hayward, CA. All rights reserved.

SOURCE Familia Camarena Tequila

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