Familia Camarena™ Tequila Announces New Business Relationship With New York Jets

NEW YORK, Oct. 3, 2011 /PRNewswire/ -- Familia Camarena Tequila announced terms of a three-year marketing partnership with the New York Jets today, including in-game radio broadcasts, in-stadium product presence and rights to display the New York Jets name and logos at retail locations. Familia Camarena Tequila debuted its signature drink at MetLife Stadium on Sunday, September 11 as the Jets kicked off their 2011-2012 season at home.

"As Camarena Tequila continues to expand distribution across the Northeast, New York, New Jersey and Connecticut are important focus markets for us to establish awareness at both the retailer and consumer levels," said Gerard Thoukis, Director of Marketing for Camarena. "Partnering with the Jets will expand our presence in the tri-state area as we continue to promote Camarena Tequila trial and education."

"Familia Camarena Tequila is a great addition to the New York Jets' business roster," said Matt Higgins, Jets Executive Vice President of Business Operations. "Gallo Winery brings a commitment to delivering high quality products to its customers and a high level of enthusiasm to our team."

Less than two years old, Familia Camarena Tequila's professional sports marketing platform growth has followed suit with the brand's more than double-digit growth since its inception in 2010. Announcement of Familia Camarena Tequila's partnership with the Jets coincides with sponsorship agreements with six Major League Baseball clubs, two National Basketball Association teams and three additional National Football League teams this year.

About Familia Camarena Tequila

With a legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico's most prestigious tequila districts. Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged by hand. The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels. For more information on Familia Camarena Tequila, visit www.tequilacamarena.com.

Tequila, Alcohol 40% by Volume (80 proof) ©2011 Altos Spirits Company, Hayward, CA. All rights reserved.

SOURCE Familia Camarena Tequila

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