Familia Camarena Tequila® Announces Marketing Sponsorship Deal With the Phoenix Suns

PHOENIX, Nov. 22, 2010 /PRNewswire/ -- Familia Camarena Tequila announced designation as an "Official Sponsor of the Phoenix Suns" today. On the heels of its official U.S. introduction in California and Nevada earlier this year, the new spirit is rapidly expanding distribution across the nation, while simultaneously introducing high profile marketing activations to support priority launch markets. Terms of the partnership with the Phoenix Suns include English and Spanish in-game radio broadcasts during the 2010-2011 regular season, as well as home game brand exposure.

"Attending a Suns game is always an exciting experience for the fans," said Matt Wright, Vice President of Sales for the Phoenix Suns. "It has always been our goal, as a franchise, to make our basketball games a memorable time. We achieve this by joining with partners like Familia Camarena Tequila whose sponsorship will add an exciting aspect to the Phoenix Suns experience."

"The Phoenix Suns are a tremendous franchise," said Gerard Thoukis, Director of Marketing for Camarena. "We are thrilled to kick off Camarena's entry into the state of Arizona with a bang by aligning ourselves with one of the state's most recognizable and celebrated brands."

Following successful introductions in California, Nevada, and Texas, Camarena Tequila is looking to continue positive momentum with the introduction of the brand in Arizona.

About Familia Camarena Tequila

With a legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico's most prestigious tequila districts. Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged by hand. The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels. Domestically imported by Alto Spirits LTD, Familia Camarena Tequila is currently available in California, Nevada, Texas, and on a limited basis in Arizona. For more information on Familia Camarena Tequila, visit www.tequilacamarena.com.

About the Phoenix Suns

Get to the Game with the Phoenix Suns during the 2010-2011 season. Fantastic seats for single games are still available. Purchase your tickets at Suns.com or by calling 1-800-4NBA-TIX.

Editor's note: For sponsorship inquiries, contact Patrick O'Brien, O'Brien Marketing, at 661-295-9398

SOURCE Familia Camarena Tequila

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